Amazon has opened up an incredible treasure chest of data.

1. Search Query Volume
2. Impression Share
3. Clicks
4. Add to Carts
5. Purchases

These points of data are both for your Brand and the overall market.

What can be done with this data?

1. What is the market potential for the targeted keywords?
2. What was the market share for targeted keywords?
3. Was the market up or down YoY?