Features

Every Amazon report your team works from, and an analyst you can ask about them.

1stPage brings Seller Central, Vendor Central, Amazon Ads and Amazon Marketing Cloud data into one workspace. Read it in dashboards, ask about it in chat, Claude or ChatGPT, and get the alerts in Slack.

Ask AI · AI Chat

Ask the question you'd ask your analyst

“Why were sales down last week?”

The chat picks the reports it needs, runs them across every account you can see, and writes up what changed with the tables behind it. Share the conversation with a teammate, or turn it into a weekly report.

87 data tools across sales, ads, SQP, inventory, AMC and finance
Answers only read accounts the user already has access to
The same chat answers in Slack

AI Chat · Brightwell Homelast 7 days

Why were sales down last week?

sales_performancecomparisonsqp_funnel_gapsad_summary

Sales fell 12% week over week, and two ASINs account for most of it. The bamboo cutting board set lost 9 points of click share on “cutting board set” and its sessions dropped 18%. Ad spend was flat, so start with organic rank on that term.

Product	Sales	vs prior	Sessions
Bamboo Cutting Board Set	$9.4K	−21%	−18%
Glass Meal Prep, 10-pk	$6.1K	−9%	−6%
Silicone Baking Mats	$5.8K	+4%	+2%

Illustration with demo-brand data

Ask AI · MCP connectors

Your Amazon data inside Claude and ChatGPT

“Pull last month's SQP gaps into this doc.”

Connect 1stPage to Claude or ChatGPT with OAuth. There's no key to paste. The assistant gets a short list of consolidated tools and sees only the accounts that person can open in 1stPage.

Remote MCP server with OAuth 2.1 and dynamic client registration
27 consolidated tools by default, with paging built in
Seller tools never run against a vendor account, and the reverse
Included on every plan

Settings · Connect MCPOAuth

ClaudeCustom connector. Sign in to 1stPage and approve.

ChatGPTDeveloper-mode connector on Pro, Business and Enterprise.

Any MCP clientPoint it at the remote server URL.

seller_analyticsvendor_analyticsadvertising_analyticsbrand_analyticsinventory_analyticsamc_insights

Claude ran brand_analytics on Brightwell Home (US) for September and found 6 terms where your cart-add share is under half your click share.

Illustration with demo-brand data

Ask AI · Scheduled reports & Slack

Any answer can run on a schedule

“Send me wasted ad spend every Monday at 8.”

Save a question once. 1stPage re-runs it daily, weekly or monthly in your timezone, then emails it to up to 10 people or posts it in a Slack channel. Ask from Slack and you get the same answer the app would give.

Start from templates or from any chat answer
Run history and last-run status on every schedule

# amazon-ads · SlackMon 8:00 AM

Weekly: wasted ad spend · Brightwell Home (US)
$412 went to 14 search terms with clicks and no orders. The top three:

Search term	Spend	Clicks
wood cutting board large	$88	71
meal prep bags	$64	52
kettle electric	$51	40

Illustration with demo-brand data

Ask AI · Platform API

The same data, in your own systems

The Platform API exposes the tools the chat uses. Create a key in settings and call any tool from a warehouse job or a BI refresh. Want the data pushed to S3 or Snowflake instead? We set that up on request.

Keys are stored only as a hash, read-only by default, and expire after a year
Rotate or revoke a key any time
A paged tool catalog at GET /platform/v1/tools

# Search Query Performance funnel gaps, last 30 days
curl -X POST https://api.1stpage.com/platform/v1/tools/sqp_funnel_gaps \
  -H "Authorization: Bearer $FIRSTPAGE_KEY" \
  -H "Content-Type: application/json" \
  -d '{"account_id": 295, "date_range": "last_30_days"}'

Account 295 is the demo account

Sales & demand · Sales Analytics

Sales, traffic and Buy Box down to the ASIN

“Which ASINs drove the drop vs. last year?”

Compare any two periods by product, parent or category. Orders refresh through the day, so you see a slow Tuesday on Tuesday.

Period over period by ASIN, SKU, parent and category
Same-day orders with ad spend alongside
CSV export on every table

app.1stpage.com/dashboard/sales-analytics

Sales Analytics overview on the demo account

Demo account, synthetic data

Sales & demand · Vendor Central (1P)

Vendor reports that answer vendor questions

“Is Amazon ordering less, or are shoppers buying less?”

Ordered revenue, shipped revenue, sourcing share and vendor inventory health sit next to your vendor ad groups. Run seller and vendor accounts in the same workspace and compare them in one chat.

Ordered and shipped revenue by product and period
Sourcing share and vendor inventory health
Product Ads and ad group reporting for vendor campaigns
Brand Analytics and SQP when a brand-registered seller account is linked

Retail Analytics · Brightwell Home (1P)weekly

Week	Ordered rev.	Shipped rev.	Ordered units
9/7	$48.2K	$51.0K	1,712
9/14	$46.9K	$44.1K	1,664
9/21	$41.3K	$43.8K	1,471
9/28	$39.8K	$40.2K	1,418

Ordered revenue fell 17% in four weeks and shipped revenue followed about a week behind. Check sourcing share and inventory health before you change the ads.

Illustration with demo-brand data

Sales & demand · Search Query Performance

See where shoppers drop off, one search term at a time

“What's our share of purchases on our top terms?”

Brand Analytics SQP gives your share of impressions, clicks, cart adds and purchases for each query against the whole market. 1stPage keeps the history, lines it up with your ads, and shows the stage where you lose the most shoppers.

Your share vs. the market at four funnel stages
History backfilled when you connect
Funnel ratios by query and by ASIN, plus a YTD view

app.1stpage.com/dashboard/keyword-search

Search Query Performance on the demo account

Demo account, synthetic data

Sales & demand · Rank Tracker

Daily organic rank for the keywords you choose

“Did we lose page one on our hero term?”

Pick up to 50 keywords per brand. 1stPage checks the top 500 organic results every day, finds your best-ranked ASIN, and shows the 7-day change. Sponsored placements are left out, so the number is organic rank.

Daily checks, top 500 organic, US desktop
Works for seller and vendor brands

app.1stpage.com/dashboard/rank-tracker

Demo account, synthetic data

Sales & demand · Sales Forecast

A plan for the year you can check every week

“Are we on track for the annual number?”

Baseline and stretch scenarios built from your own history and seasonality, with levers for growth and promotions. Year-to-date actuals sit next to the plan, so a gap shows up in March and not in November.

Baseline and stretch by month, product and category
Goal tracker that shows what's left to find
Export the plan, or import your own

app.1stpage.com/dashboard/sales-forecast

Demo account, synthetic data

Advertising · Ads analytics

Ad spend by keyword, next to organic demand

“Which ad terms spent $50+ with no orders?”

Sponsored Products, Sponsored Brands and Sponsored Display results by keyword, campaign, ad group and match type, on the same screen as that query's SQP numbers. Ask the chat and it lists wasted spend and converting terms you aren't running as exact yet.

ACoS, CPC, CTR and conversion for SP, SB and SD
Wasted-spend and keyword-harvest lists from the chat
Vendor ad groups and product ads

app.1stpage.com/dashboard/keyword-search?view=advertising

Demo account, synthetic data

Advertising · Keyword Opportunities

Find the searches you should be buying

“Where are we losing shoppers we could buy back?”

1stPage reads SQP for every query you show up on, checks it against your campaigns, and lists the queries with demand and no ad coverage, or coverage that's too thin. Each row says whether the fix is visibility, the listing, conversion or ads.

Impressions, clicks, add-to-carts and purchases per query
Spend gap and a recommended next step per term

Keyword Opportunities · Brightwell Homelast 4 weeks

Search query	Volume	Coverage	Next step
cutting board set	94,114	none	Launch exact
baking mats for cookie sheets	15,514	none	Launch exact
glass meal prep containers	44,825	thin	Raise bid
gooseneck kettle	43,843	healthy	Fix listing

Illustration with demo-brand data

Advertising · Amazon Marketing Cloud

AMC without writing SQL first

“How many ad touches before a first purchase?”

Link your AMC instance and start from a template gallery for acquisition, conversion paths, timing and audience prep. Write your own SQL when you need to, save the query, and send audiences back to Amazon Ads.

Built-in New-to-Brand, Customer Value and Path to Conversion reports
Template gallery plus custom SQL with validation
Audiences built in AMC and pushed to Amazon Ads
Only admins, or members granted AMC access, can open it

AMC · Path to Conversionlast 90 days

Ad touches before purchase	Share of buyers	Bar
1 touch	38%
2 touches	27%
3 touches	17%
4 or more	18%

New-to-brand by campaignTime to conversionLapsed buyers audienceCustom SQL

Illustration with demo-brand data

Operations & finance · Inventory & Restock

Know what to send in before you run out

“What do we need to send in this week?”

FBA, AWD, FBM, inbound shipments and vendor inventory in one place. Restock works out days of supply and a send-to-FBA quantity for each SKU from your target days and recent sales.

Per-SKU target days and settings, with history
Aged inventory and storage fees
AWD stock and AGL freight in transit, read directly

app.1stpage.com/dashboard/amazon-inventory

Demo account, synthetic data

Operations & finance · Accounting & Profit

Profit by product after fees, ads and COGS

“Which products lose money after fees and ads?”

Settlements, Amazon fees, ad spend and your COGS roll up into profit and margin by product. Upload costs with effective dates, so last year's margin uses last year's cost.

Settlement payments and payout status
COGS upload with dated history; editing costs is its own permission
Profit Analysis by product, and a workbook export

Profit Analysis · Brightwell HomeSeptember

Product	Sales	Fees	Ads	COGS	Margin
Bamboo Board Set	$38.1K	$11.2K	$4.9K	$9.8K	32%
Glass Meal Prep	$24.6K	$8.0K	$5.1K	$7.7K	15%
Gooseneck Kettle	$9.3K	$3.1K	$3.4K	$3.6K	−9%

Illustration with demo-brand data

Operations & finance · Listing Quality

Listing audits, with fixes you approve

“Which listings are missing required attributes?”

Listing Quality scans your catalog for missing or invalid attributes and image issues, drafts fixes with AI, and sends them to Amazon only after someone with permission approves them.

AI drafts for attributes and listing copy
AI image review for text size, contrast and policy risk, including how it reads on a phone
Nothing reaches Amazon without an approval

Listing Quality · Amazon Updates3 drafts

Product	Issue	Status
Bamboo Board Set	material missing	sent to Amazon
Gooseneck Kettle	capacity invalid	awaiting approval
Olive Wood Spoons	main image background	draft

Illustration with demo-brand data

Operations & finance · Alerts

Hear about the change the day it happens

“Tell me when we lose the Buy Box.”

17 alert types built on Amazon's notifications and 1stPage's own scanners: Buy Box changes, out of stock, listing defects, account health, fee changes, reimbursements and more. Turn each one on per account and send it to Slack, email or the in-app feed.

# brightwell-alerts · Slack12:09 PM

Buy Box changed · Amazon US
Gooseneck Kettle, 1L · SKU BW-GK-1L
Buy Box winner changed at 11:52 AM. You no longer hold it.

Listing defects changed · Amazon US
Bamboo Cutting Board Set · SKU BW-CB-3PC
Resolved: material attribute now compliant.

Illustration with demo-brand data

Coming soon

What we're building next: images and ads

We're building these now and you won't find them in your account yet. As each one goes live we'll move it up with the rest of the features and let you know.

Ads

Run your ads from 1stPage, not just read them

Today 1stPage reports on your ads. Next it helps you change them, and a person on your team signs off on every change before it goes to Amazon.

A setup checklist: connect, tag campaigns, set target ACoS and budgets, then harvest keywords and add negatives
Campaign tags by brand, category, competitor or your own labels, so budgets and reports work by group
Suggested bids from your target ACoS that you review and edit before they go out
Budget plans, rules with an approval queue, and a log of every change
Hourly ad results by product

Images

Listing images you can check and fix in one place

Listing Quality already checks every catalog image. Next up are the images shoppers look at right before they buy, so we're starting with size guides and spec sheets and after that we want to help you make new creative.

Size-guide and spec-guide audits that compare what Seller Central holds with what the product page shows
An image library and templates, with bulk fixes you approve
After that, AI help making new listing and ad images

Enterprise

Built for teams that need to know who can see what

These controls are in the product today. Enterprise plans add negotiated channel counts and AI credits.

Sign-in

Single sign-on with Microsoft Entra ID

Verify your email domain, and new users from your tenant join with the role and accounts you choose.

Sign-in

Two-step verification, always on

Every password sign-in needs a second step: an authenticator app with recovery codes, or an emailed code. Users can trust a device for 30 days, and sessions end after 12 hours.

Access

Roles scoped to accounts

Owners and admins run the workspace. Members see only the accounts they're given, and AMC, cost edits and listing changes each need their own permission.

Integrations

Expiring credentials, OAuth for AI clients

API keys are stored only as a hash, read-only by default, and expire after a year. MCP clients connect with OAuth 2.1, so no one pastes a key into a chat tool.

Data

S3 or Snowflake push, on request

We push your 1stPage data into your own S3 bucket or Snowflake account on a schedule you pick. Ask us when you set up your workspace.

Logging

Security events kept at least a year

Sign-ins, failed sign-ins, role changes, SSO changes and API key changes are logged with IP address and kept for at least 12 months.

Read the security overview Request the security packet

See it on your own account

Every plan starts with 20 days free. Enterprise pricing is set per contract.