Pick 1stPage if
- $799 is more than your whole software budget and what you need is to see what's happening in your account.
- You want SQP, vendor reports, listing fixes and restock quantities. I couldn't find those spelled out by Adbrew, and its help center showed me no public articles when I checked.
- You want digests and alerts landing in Slack or email without someone building a report first.
Pick Adbrew if
- You want bids, budgets and placements running on rules or AI, with hourly data and dayparting.
- You want to tell Claude or ChatGPT to make an ad change and have it logged.
- You also advertise on Walmart, sell in Japan or Australia, or want DSP access below the $10k monthly minimum they cite, as a paid add-on.
Old write-ups are wrong about Adbrew
If you've read other comparisons you might have seen a $499 starting price and no MCP. Neither holds up now. The pricing page says $799 and the site says MCP is available to all customers, and as recently as May 2026 Adbrew's own blog still called MCP a roadmap item.
Adbrew has also grown past PPC automation and now sells Walmart ads and DSP and AMC reports and rank tracking, plus budget plans that move unused money to campaigns that ran out and SKU profit from Amazon's fees and your COGS.
So here's the actual choice. Adbrew is software for changing your ads by custom rules or by AI, and 1stPage is software for finding out what's going on in your sales and SQP and AMC and inventory and listings. Our ad tools are in limited testing and I won't promise you'll have them.
Feature by feature
"With limits" means it's missing from some paid plans, costs extra, or only covers part of the job. "Not listed" means I couldn't find it on their public pages, which isn't the same as them not having it. The 1stPage column describes customer availability, not every feature in testing.
| Feature | 1stPage | Adbrew |
|---|---|---|
| Amazon data it connects to | ||
| Seller Central (3P) | 1stPageYesOrders, sales, traffic, inventory, listings and settlements from authorized accounts. | AdbrewYesPulls orders, settlements and fees from connected Amazon accounts.source ↗ |
| Vendor Central (1P) | 1stPageYesOrdered and shipped revenue, POs, sourcing share and vendor inventory. | AdbrewNot_listed. Text: Amazon Vendor Central data not listed on the pages I could read.source ↗ |
| Amazon Ads | 1stPageYesSponsored Products, Brands and Display, including vendor campaigns. | AdbrewYesSponsored Products, Brands and Display data across accounts.source ↗ |
| Search Query Performance | 1stPageYesWeekly SQP funnel by query and ASIN. Vendors need a linked seller account. | AdbrewNot listedBlog guides explain SQP. Product feature not listed.source ↗ |
| Amazon Marketing Cloud | 1stPageYesTemplates, custom SQL and audiences. Needs your own AMC instance linked. | AdbrewWith limitsNo-code reports on Standard. Advanced add-on. Custom queries on Enterprise.source ↗ |
| Amazon DSP | 1stPageNoNo DSP reporting. AMC only sees DSP if your instance has it. | AdbrewWith limitsDSP management and seat access. DSP is a paid add-on.source ↗ |
| International marketplaces | 1stPageWith limitsNorth America and Europe. Ask us first for Asia-Pacific. | AdbrewYesIncludes US, UK, Canada, Germany, Italy, Spain, Japan, India and Australia.source ↗ |
| Channels beyond Amazon | 1stPageNoAmazon only. No Walmart, Shopify or TikTok Shop. | AdbrewYesWalmart Connect ads and profit. No other channels listed.source ↗ |
| AI and getting data out | ||
| AI chat on your data | 1stPageYesWeb chat and Slack on your account data, metered by AI credits. | AdbrewYesAdbrew Intelligence chat answers questions and takes ad actions.source ↗ |
| Claude or ChatGPT over MCP | 1stPageYesOAuth MCP for Claude and ChatGPT custom connectors. Some tools can write. | AdbrewYesClaude, ChatGPT, Copilot. Reads rules. Changes bids and budgets from chat.source ↗ |
| API | 1stPageYesBearer-key Platform API, read-only by default, optional write scopes. | AdbrewWith limits"APIs Access" listed on Enterprise only. No public docs found.source ↗ |
| Scheduled reports | 1stPageYesAI digests by email or Slack. 1 to 20 schedules by plan. | AdbrewNot listedShareable dashboards and AI reports. Scheduled delivery not listed.source ↗ |
| Warehouse export | 1stPageWith limitsS3 or Snowflake push on request. Self-serve through the Platform API. | AdbrewNot listedWarehouse destinations not listed.source ↗ |
| Sales and market analytics | ||
| Sales and traffic by ASIN | 1stPageYesSales, traffic, conversion and Buy Box share by ASIN. | AdbrewYesCustom dashboards combine retail and ad metrics per ASIN.source ↗ |
| Same-day orders | 1stPageYesSeller orders import every 30 minutes, with today's sales in dashboards and chat. | AdbrewNot listedHourly ad data listed. Same-day order data not listed.source ↗ |
| Buy Box tracking | 1stPageWith limitsBuy Box share by ASIN and won or lost alerts. No offer history yet. | AdbrewWith limitsBuy Box drives ad pauses. Standalone tracking not listed.source ↗ |
| Organic rank tracking | 1stPageWith limitsDaily organic rank, US desktop only, up to 50 keywords per brand. | AdbrewYesHourly or daily rank, and Standard includes 10 hourly and 25 daily keywords.source ↗ |
| Market share | 1stPageWith limitsYour share per search term from SQP. Needs Brand Analytics. | AdbrewWith limitsShare of Voice by keyword, not sales share. Keyword limits apply.source ↗ |
| Estimates on other sellers | 1stPageNoNo estimated sales or spend for other sellers' products. | AdbrewNot listedCompetitors identified on search. Estimated sales or spend not listed.source ↗ |
| Sales forecast | 1stPageYesBaseline and stretch plans with goal tracking, seller and vendor. | AdbrewNot listedBudget planner projects ad spend. Sales forecast not listed.source ↗ |
| Research | ||
| Product research | 1stPageNoNo product research or niche finder. | AdbrewNot listedProduct research tool not listed.source ↗ |
| Keyword research | 1stPageWith limitsIdeas from your own SQP and ads data. No seed-keyword database. | AdbrewWith limitsKeyword gaps and AI discovery for ads. Standalone database not listed.source ↗ |
| Advertising | ||
| Ads reporting | 1stPageYesSP, SB and SD by keyword, campaign and search term. | AdbrewYesCustom dashboards, branded versus generic spend, n-grams, hourly ad metrics.source ↗ |
| Change bids and budgets | 1stPageNoNot open to customers yet. In limited testing. | AdbrewYesBulk bid and budget edits in-app, or from an AI assistant.source ↗ |
| Automated ad rules | 1stPageNoNot open to customers yet. In limited testing. | AdbrewYesCustom rules, pre-built rules or AI for bids, budgets, placements, targets.source ↗ |
| Keyword harvesting | 1stPageWith limitsHarvest lists in chat. Pushing to Amazon isn't open to customers yet. | AdbrewYesAutomated harvesting and negation, included on Standard.source ↗ |
| Operations and finance | ||
| Inventory and restock | 1stPageYesFBA, AWD, FBM and vendor stock, with send-to-FBA quantities. | AdbrewWith limitsStock levels drive ad pauses. Restock planning not listed.source ↗ |
| Profit and COGS | 1stPageYesSettlements, fees, ad spend and dated COGS by product. Seller accounts. | AdbrewYesMarketplace fees plus your COGS give SKU profit. Rules can use margin.source ↗ |
| Listing audit | 1stPageYesScores attributes and images, and AI drafts fixes. Seller and vendor. | AdbrewNot listedAudits cover ad campaigns. Listing audit not listed.source ↗ |
| Send listing edits to Amazon | 1stPageYesApproved copy and attribute fixes through Amazon's Listings API. | AdbrewNot listedListing changes sent to Amazon not listed.source ↗ |
| Alerts | 1stPageYesBuy Box, stock, fee and listing alerts to Slack, email or in-app. | AdbrewNot listedAlerts not listed on product pages.source ↗ |
| Reimbursements | 1stPageWith limitsAn alert estimates refunds after fee corrections. No claim filing. | AdbrewNot listedReimbursements not listed.source ↗ |
| Security and teams | ||
| Single sign-on | 1stPageWith limitsMicrosoft Entra ID with optional enforcement. No SAML or Okta. | AdbrewNot listedSSO not listed.source ↗ |
| SOC 2 report | 1stPageNoNo SOC 2 report. Security review by questionnaire and packet. | AdbrewNot listedSOC 2 not listed.source ↗ |
| Roles and permissions | 1stPageYesOwner, admin and member roles, scoped to accounts. | AdbrewNot listedUnlimited users stated. Role controls not documented publicly.source ↗ |
| Agencies and many accounts | 1stPageYesMany accounts in one workspace. No client portal or white-label. | AdbrewYesMulti-account management, shared dashboards, cross-client questions through MCP.source ↗ |
| What it costs | ||
| Published pricing | 1stPageYes$150/mo and $999/mo published. Enterprise is private. | AdbrewWith limits$799 floor is public. I couldn't find the percent rate or Enterprise price.source ↗ |
| Free trial or plan | 1stPageYes20 days, no card, 3 channels, 700 AI credits. | AdbrewNot_listed. Text: No free trial offer on the pricing page.source ↗ |
| How it charges | 1stPageYesFlat plans by channels and AI credits. Unlimited seats and ASINs. | AdbrewYesGreater of $799/month or a percent of ad spend. Add-ons extra.source ↗ |
Adbrew pricing
| Plan | Price | Terms |
|---|---|---|
| Standard ↗ | $799/month or % of ad spend, whichever is greater | The percentage isn't published. For monthly ad spend up to $500k |
| Enterprise ↗ | Custom | Monthly ad spend above USD 500K. Adds Custom AMC Queries, Custom Domain, APIs Access, strategy sessions, QBRs |
| Add-ons ↗ | Not published | Optional paid add-ons. Share of Voice keywords, shareable dashboards, DSP advertising, Amazon Marketing Cloud |
1stPage is $150/mo or $999/mo, with private Enterprise pricing and 20 days free with no card.
Claude changing your bids
This is the headline feature and I get why. You connect Claude, ChatGPT or Copilot and ask a question across your accounts and then change bids and budgets and placements from the chat. Every change lands in Change History. They also have Adbrew Intelligence, a chat inside the app that answers questions and takes ad actions.
I'd ask them to show you exactly where someone approves a change and how you restrict who can make it. Then I'd start on one small campaign and read the log. Their pages describe approval controls, but I haven't tested that flow myself.
Ad changes aren't on our connector. It writes things like schedules, and product costs on Claude.
$799 is a floor
Standard is the greater of $799 a month or a percentage of ad spend, and the percentage isn't published. It covers accounts up to $500k a month in spend with unlimited users, 10 hourly and 25 daily share of voice keywords, basic AMC and 24x7 support with white glove onboarding. We don't state support terms on our pricing page so that's a real point for them.
If you want to go past the share of voice limits or add shareable dashboards or DSP or deeper AMC those are add-ons with no public prices. Custom AMC queries and API access are on Enterprise. We include custom AMC SQL with your own linked instance and the Platform API comes on every plan.
Hourly data and rank
Adbrew does hourly ad metrics and dayparting. All we have is hourly account totals through chat for accounts on Marketing Stream and there's no dayparting. On rank they track hourly or daily and we check daily on US desktop with up to 50 keywords per brand. So I'd say we include a bigger daily list at no extra cost and they have much finer timing, and they'll sell you extra keywords if you need them.
What I couldn't find on Adbrew's pages
I went through their sitemap looking for these and came up empty, and that means not listed and doesn't mean they don't exist.
- SQP or Brand Analytics as a feature. The hits were how-to guides.
- Listing audits or sending listing changes to Amazon.
- Alerts and scheduled report delivery.
- SSO, SOC 2 and role controls.
- Restock quantities or a sales forecast.
Sources
Everything about Adbrew comes from its own public pages or pages from its owners and partners, read on November 1, 2026. Follow the row-level links for plan limits and availability.
1stPage makes one of the two products on this page, so read it knowing that. Prices and features change, and if something here is wrong or out of date tell us and we'll fix it. Adbrew and other product names belong to their owners, who aren't affiliated with 1stPage and didn't review this page.
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