Pick 1stPage if
- You don't have a data team and you want dashboards, chat and Slack digests answering questions without standing up a warehouse.
- You want a published price. We're $150 or $999 a month with 20 days free, and Intentwise negotiates.
- You want approved listing fixes sent to Amazon and send-to-FBA quantities. I couldn't find either on Intentwise's pages.
Pick Intentwise if
- You have analysts and a warehouse. Pipelines run to Snowflake, BigQuery, Redshift, Postgres, MySQL, SQL Server and MongoDB.
- You sell or advertise past Amazon, on Walmart, Criteo, Instacart, Target, TikTok, Google, Meta or Shopify.
- Procurement wants SOC 2 Type 2 and ISO 27001. Intentwise states both and we have no SOC 2 report.
- You're an agency that needs white-labeled client reports.
Two products that start in the same place
Pull up the data sources and these look a lot alike. Seller Central, Vendor Central, Sponsored Ads and AMC, by ASIN, with an MCP connector on top. If you stopped there you'd think it was a coin flip.
Then you notice how Intentwise describes itself, as a commerce observability platform. I read that as a data layer you own across channels and its solution pages speak to agencies and brands. We built 1stPage for the person running the account who wants the answer and isn't planning to write the query.
Feature by feature
"With limits" means it's missing from some paid plans, costs extra, or only covers part of the job. "Not listed" means I couldn't find it on their public pages, which isn't the same as them not having it. The 1stPage column describes customer availability, not every feature in testing.
| Feature | 1stPage | Intentwise |
|---|---|---|
| Amazon data it connects to | ||
| Seller Central (3P) | 1stPageYesOrders, sales, traffic, inventory, listings and settlements from authorized accounts. | IntentwiseYesPulls Seller Central sales, orders, inventory and settlements after authorization.source ↗ |
| Vendor Central (1P) | 1stPageYesOrdered and shipped revenue, POs, sourcing share and vendor inventory. | IntentwiseYesPulls Vendor Central ordered, shipped, forecast and hourly retail data.source ↗ |
| Amazon Ads | 1stPageYesSponsored Products, Brands and Display, including vendor campaigns. | IntentwiseYesSponsored Products, Brands, Display and DSP data.source ↗ |
| Search Query Performance | 1stPageYesWeekly SQP funnel by query and ASIN. Vendors need a linked seller account. | IntentwiseWith limitsSeller SQP, 50 ASINs per brand. Brand Analytics reports for sellers and vendors.source ↗ |
| Amazon Marketing Cloud | 1stPageYesTemplates, custom SQL and audiences. Needs your own AMC instance linked. | IntentwiseYesExplore product: query library, audiences, scheduling, custom queries built by their team.source ↗ |
| Amazon DSP | 1stPageNoNo DSP reporting. AMC only sees DSP if your instance has it. | IntentwiseYesEdit DSP orders, line items, budgets and bids. Seat access help.source ↗ |
| International marketplaces | 1stPageWith limitsNorth America and Europe. Ask us first for Asia-Pacific. | IntentwiseYes24 Amazon marketplaces on its About page, 21 on its homepage.source ↗ |
| Channels beyond Amazon | 1stPageNoAmazon only. No Walmart, Shopify or TikTok Shop. | IntentwiseYesWalmart, Criteo, Instacart, Target, TikTok, Google, Meta and Shopify data.source ↗ |
| AI and getting data out | ||
| AI chat on your data | 1stPageYesWeb chat and Slack on your account data, metered by AI credits. | IntentwiseWith limitsWizi filters, charts and rolls up data on campaign, keyword and product dashboards.source ↗ |
| Claude or ChatGPT over MCP | 1stPageYesOAuth MCP for Claude and ChatGPT custom connectors. Some tools can write. | IntentwiseYesAI Gateway for Claude, ChatGPT, Copilot. Credit metered. Write actions partly beta.source ↗ |
| API | 1stPageYesBearer-key Platform API, read-only by default, optional write scopes. | IntentwiseNot listedI couldn't find public API docs. Data moves through pipelines and MCP.source ↗ |
| Scheduled reports | 1stPageYesAI digests by email or Slack. 1 to 20 schedules by plan. | IntentwiseYesScheduled dashboard emails. AI workflows can post to Slack or email.source ↗ |
| Warehouse export | 1stPageWith limitsS3 or Snowflake push on request. Self-serve through the Platform API. | IntentwiseYesPipelines to Snowflake, BigQuery, Redshift, Postgres, MySQL, SQL Server, MongoDB.source ↗ |
| Sales and market analytics | ||
| Sales and traffic by ASIN | 1stPageYesSales, traffic, conversion and Buy Box share by ASIN. | IntentwiseYesSeller traffic, conversion and revenue by ASIN.source ↗ |
| Same-day orders | 1stPageYesSeller orders import every 30 minutes, with today's sales in dashboards and chat. | IntentwiseWith limitsHourly sales for vendors on request. Seller same-day orders not listed.source ↗ |
| Buy Box tracking | 1stPageWith limitsBuy Box share by ASIN and won or lost alerts. No offer history yet. | IntentwiseWith limitsProduct 360 flags Buy Box losses. Free 12 weeks, then paid.source ↗ |
| Organic rank tracking | 1stPageWith limitsDaily organic rank, US desktop only, up to 50 keywords per brand. | IntentwiseWith limitsShare of Voice tracks organic and ad rank. Extra tracking may cost more.source ↗ |
| Market share | 1stPageWith limitsYour share per search term from SQP. Needs Brand Analytics. | IntentwiseWith limitsMarket Share by SQP for sellers, plus Share of Voice, paid past a free limit.source ↗ |
| Estimates on other sellers | 1stPageNoNo estimated sales or spend for other sellers' products. | IntentwiseNot listedCompetitor visibility shown. Estimated competitor sales or spend not listed.source ↗ |
| Sales forecast | 1stPageYesBaseline and stretch plans with goal tracking, seller and vendor. | IntentwiseWith limitsVendor Forecast report. I couldn't find a sales planning tool.source ↗ |
| Research | ||
| Product research | 1stPageNoNo product research or niche finder. | IntentwiseNot listedI couldn't find a product research tool.source ↗ |
| Keyword research | 1stPageWith limitsIdeas from your own SQP and ads data. No seed-keyword database. | IntentwiseWith limitsKeyword suggestions from your own search terms. No market keyword database listed.source ↗ |
| Advertising | ||
| Ads reporting | 1stPageYesSP, SB and SD by keyword, campaign and search term. | IntentwiseYesCampaign, keyword, search-term and placement reporting across retail media.source ↗ |
| Change bids and budgets | 1stPageNoNot open to customers yet. In limited testing. | IntentwiseYesBid and budget edits in-app. From AI assistants in beta for Sponsored Ads.source ↗ |
| Automated ad rules | 1stPageNoNot open to customers yet. In limited testing. | IntentwiseYesCustom rules or auto-applied AI bids. No per-change review required.source ↗ |
| Keyword harvesting | 1stPageWith limitsHarvest lists in chat. Pushing to Amazon isn't open to customers yet. | IntentwiseYesRule-based search-term harvesting on a daily, weekly or monthly schedule.source ↗ |
| Operations and finance | ||
| Inventory and restock | 1stPageYesFBA, AWD, FBM and vendor stock, with send-to-FBA quantities. | IntentwiseWith limitsInventory levels and days of cover. Restock quantities not listed.source ↗ |
| Profit and COGS | 1stPageYesSettlements, fees, ad spend and dated COGS by product. Seller accounts. | IntentwiseYesProfitability dashboard from settlements, product costs and ads. Seller accounts documented.source ↗ |
| Listing audit | 1stPageYesScores attributes and images, and AI drafts fixes. Seller and vendor. | IntentwiseWith limitsContent Analytics scores listings. Separately charged module.source ↗ |
| Send listing edits to Amazon | 1stPageYesApproved copy and attribute fixes through Amazon's Listings API. | IntentwiseNot listedListing changes sent to Amazon not listed.source ↗ |
| Alerts | 1stPageYesBuy Box, stock, fee and listing alerts to Slack, email or in-app. | IntentwiseYesMetric alerts, plus Product 360 event summaries to Slack or email.source ↗ |
| Reimbursements | 1stPageWith limitsAn alert estimates refunds after fee corrections. No claim filing. | IntentwiseWith limitsReimbursements appear as a settlement line. Claim filing not listed.source ↗ |
| Security and teams | ||
| Single sign-on | 1stPageWith limitsMicrosoft Entra ID with optional enforcement. No SAML or Okta. | IntentwiseYesSign-in supports SSO. I couldn't find providers or plan limits.source ↗ |
| SOC 2 report | 1stPageNoNo SOC 2 report. Security review by questionnaire and packet. | IntentwiseYesClaims SOC 2 Type 2, ISO 27001 and GDPR. Has a trust center.source ↗ |
| Roles and permissions | 1stPageYesOwner, admin and member roles, scoped to accounts. | IntentwiseYesSeven roles, including analyst, read-only, AMC read-only and SQL-lab users.source ↗ |
| Agencies and many accounts | 1stPageYesMany accounts in one workspace. No client portal or white-label. | IntentwiseYesAll-accounts views, white-labeled client reporting, cross-client AI questions.source ↗ |
| What it costs | ||
| Published pricing | 1stPageYes$150/mo and $999/mo published. Enterprise is private. | IntentwiseNot listedPrices not listed, and /pricing redirects to the homepage.source ↗ |
| Free trial or plan | 1stPageYes20 days, no card, 3 channels, 700 AI credits. | IntentwiseWith limitsTerms and signup guide mention a free trial. I couldn't find the length.source ↗ |
| How it charges | 1stPageYesFlat plans by channels and AI credits. Unlimited seats and ASINs. | IntentwiseWith limitsNegotiated fees. AI Gateway uses monthly credit pools. I couldn't find rates.source ↗ |
Intentwise pricing
| Plan | Price | Terms |
|---|---|---|
| All platform products ↗ | Not published | Negotiated in an addendum. Due on the first of the month per terms |
| AI Gateway ↗ | Not published | Monthly credit pool per organization. Extra credits can be bought. 1 credit = 1 tool call. No rollover. All platform products: Fees are negotiated in a contract addendum and billed monthly. AI Gateway: Monthly credit pool per organization, one credit per tool call, no rollover, and you can buy more. I couldn't find plan credit counts. Product 360: Price: Free for 12 weeks, then ask them. Terms: Subscribed per account and needs SP-API access. |
| Product 360 ↗ | Free for 12 weeks, then not published | Subscribed per account. Requires SP-API access |
| Share of Voice and Content Analytics ↗ | Not published | May incur additional costs. Limited number of keywords or products tracked for free |
1stPage is $150/mo or $999/mo, with private Enterprise pricing and 20 days free with no card.
Do you have someone who writes SQL?
If you do Intentwise has a real edge. It has documented pipelines into seven warehouse and database types and a role just for SQL lab users. On AMC it has a query library with audience tools and scheduling, its team builds custom queries and you can upload hashed first-party data.
We have no self-serve warehouse connector. If you want our data in your warehouse today you'd ask us to push it to S3 or Snowflake or pull it through the Platform API and build that part yourself. Our AMC side is templates, custom SQL and audience building and you need your own instance linked.
You don't have to write SQL to use its AI Gateway either. I'd ask the demo to answer a question through the assistant without a warehouse or an analyst doing setup. Then ask the same thing in 1stPage. Buy for the workflow your team can actually repeat.
Ad management goes to Intentwise
Intentwise runs custom rules and AI bids that apply on their own with no review of each change and it harvests search terms on a schedule. You can edit DSP orders and line items and budgets and bids too. We have no DSP reporting and our ad tools are in limited testing, so a normal customer can only read ads data.
How the AI gets metered
AI Gateway is their MCP server for Claude, ChatGPT and Copilot and it runs on a monthly credit pool per organization. One credit is one tool call and credits don't roll over. The public page doesn't show how many credits a plan includes and a single question can take several tool calls, so ask. DSP write actions are listed and Sponsored Ads actions are in beta with preview and confirmation.
Inside the app their Wizi assistant filters, charts and rolls up data on dashboards including campaigns, search terms, keywords and products, and I found open-ended questions described under AI Gateway. Our chat answers questions on the web and in Slack and it's metered too, at 1,800 credits or about 92 questions on Small and 12,000 or about 662 on Large. One more thing to ask them is where the AI runs. Their marketing and their setup guide read differently to me.
Where we go further for operators
Seller orders import every 30 minutes and I found hourly sales only for vendors on request. SQP on Intentwise is seller accounts only with up to 50 ASINs uploaded per brand, and their data docs do list Brand Analytics reports for vendor accounts. Ours runs by query and ASIN and vendors need a linked seller. Sales plans are baseline and stretch with goal tracking where they list a vendor forecast report. Their Content Analytics module scores listings at an extra charge and Product 360 is free for 12 weeks and then paid.
Prices aren't published anywhere I could find and /pricing just redirects home. You won't know the total until someone quotes the modules you want.
Sources
Everything about Intentwise comes from its own public pages or pages from its owners and partners, read on November 1, 2026. Follow the row-level links for plan limits and availability.
1stPage makes one of the two products on this page, so read it knowing that. Prices and features change, and if something here is wrong or out of date tell us and we'll fix it. Intentwise and other product names belong to their owners, who aren't affiliated with 1stPage and didn't review this page.
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