Pick 1stPage if
- You need the daily work covered, so sales, ads, SQP, inventory, listings and alerts, with seller orders refreshing every 30 minutes.
- Someone on your team wants to write AMC SQL or start from templates and build an audience without moving to a quote-only tier.
- You want AI chat, Claude or ChatGPT and scheduled digests on your data. I couldn't find those in Nozzle's plans.
Pick Nozzle if
- 24-month LTV and CAC cohorts are the actual question and you want them packaged with no analyst.
- You don't have an AMC instance yet. Nozzle says it can set one up during onboarding.
- You want purchase journeys, next-product and Subscribe & Save analysis, or DTC-to-Amazon overlap.
- You'd rather pay someone to run PPC, and its Ad Management service does that.
What Nozzle is for
Nozzle sells itself on customer analytics and its plan table backs that up. You're buying LTV and CAC, purchase journeys and new-to-brand and Subscribe & Save sales, and its plan table marks purchase cadence, events analysis and deeper Subscribe & Save analysis as coming soon. It requires an AMC instance and it says it supports both sellers and vendors.
I'd start with one question. If you pay $30 for a customer are they worth it two years out? You can get at parts of that in 1stPage with our New-to-Brand and Customer Value reports but you're building that yourself, and with Nozzle it's the whole product.
Feature by feature
"With limits" means it's missing from some paid plans, costs extra, or only covers part of the job. "Not listed" means I couldn't find it on their public pages, which isn't the same as them not having it. The 1stPage column describes customer availability, not every feature in testing.
| Feature | 1stPage | Nozzle |
|---|---|---|
| Amazon data it connects to | ||
| Seller Central (3P) | 1stPageYesOrders, sales, traffic, inventory, listings and settlements from authorized accounts. | NozzleWith limitsSeller accounts supported. AMC instance required, and its pages differ on direct order data.source ↗ |
| Vendor Central (1P) | 1stPageYesOrdered and shipped revenue, POs, sourcing share and vendor inventory. | NozzleWith limitsVendors supported through AMC. Vendor retail reports not listed.source ↗ |
| Amazon Ads | 1stPageYesSponsored Products, Brands and Display, including vendor campaigns. | NozzleYesSP, SB, SD and DSP performance with CAC.source ↗ |
| Search Query Performance | 1stPageYesWeekly SQP funnel by query and ASIN. Vendors need a linked seller account. | NozzleNot listedI couldn't find SQP in its plans, only in blog guides.source ↗ |
| Amazon Marketing Cloud | 1stPageYesTemplates, custom SQL and audiences. Needs your own AMC instance linked. | NozzleWith limitsBuilt on AMC. Custom AMC reports only on Intelligence+.source ↗ |
| Amazon DSP | 1stPageNoNo DSP reporting. AMC only sees DSP if your instance has it. | NozzleYesDSP included in ads performance and CAC.source ↗ |
| International marketplaces | 1stPageWith limitsNorth America and Europe. Ask us first for Asia-Pacific. | NozzleWith limits17 listed marketplaces. Each additional marketplace costs $150/month.source ↗ |
| Channels beyond Amazon | 1stPageNoAmazon only. No Walmart, Shopify or TikTok Shop. | NozzleWith limitsDTC-to-Amazon overlap analysis on Intelligence plans only.source ↗ |
| AI and getting data out | ||
| AI chat on your data | 1stPageYesWeb chat and Slack on your account data, metered by AI credits. | NozzleNot listedNo AI chat listed. One landing page says AI-driven.source ↗ |
| Claude or ChatGPT over MCP | 1stPageYesOAuth MCP for Claude and ChatGPT custom connectors. Some tools can write. | NozzleNot listedNo MCP server or Claude or ChatGPT connector named.source ↗ |
| API | 1stPageYesBearer-key Platform API, read-only by default, optional write scopes. | NozzleNot listedNo public API listed.source ↗ |
| Scheduled reports | 1stPageYesAI digests by email or Slack. 1 to 20 schedules by plan. | NozzleNot listedScheduled reports not listed. Managed ads service includes weekly reporting.source ↗ |
| Warehouse export | 1stPageWith limitsS3 or Snowflake push on request. Self-serve through the Platform API. | NozzleNot listedCSV export on some reports. Warehouse export not listed.source ↗ |
| Sales and market analytics | ||
| Sales and traffic by ASIN | 1stPageYesSales, traffic, conversion and Buy Box share by ASIN. | NozzleWith limitsMonthly sales and new-to-brand. Traffic metrics not listed.source ↗ |
| Same-day orders | 1stPageYesSeller orders import every 30 minutes, with today's sales in dashboards and chat. | NozzleNot listedData updates monthly, weekly for certain use cases.source ↗ |
| Buy Box tracking | 1stPageWith limitsBuy Box share by ASIN and won or lost alerts. No offer history yet. | NozzleNot listedNot in product pages. Blog mentions only.source ↗ |
| Organic rank tracking | 1stPageWith limitsDaily organic rank, US desktop only, up to 50 keywords per brand. | NozzleNot listedNot in product pages or plan table.source ↗ |
| Market share | 1stPageWith limitsYour share per search term from SQP. Needs Brand Analytics. | NozzleNot listedNot in product pages or plan table.source ↗ |
| Estimates on other sellers | 1stPageNoNo estimated sales or spend for other sellers' products. | NozzleNot listedNot in product pages or plan table.source ↗ |
| Sales forecast | 1stPageYesBaseline and stretch plans with goal tracking, seller and vendor. | NozzleWith limitsPredicts purchase intervals. Sales forecast not listed.source ↗ |
| Research | ||
| Product research | 1stPageNoNo product research or niche finder. | NozzleNot listedNot in product pages or plan table.source ↗ |
| Keyword research | 1stPageWith limitsIdeas from your own SQP and ads data. No seed-keyword database. | NozzleNot listedNot in product pages or plan table.source ↗ |
| Advertising | ||
| Ads reporting | 1stPageYesSP, SB and SD by keyword, campaign and search term. | NozzleYesSP, SB, SD and DSP results alongside customer acquisition cost.source ↗ |
| Change bids and budgets | 1stPageNoNot open to customers yet. In limited testing. | NozzleWith limitsBid changes through its managed service. Self-serve changes not listed.source ↗ |
| Automated ad rules | 1stPageNoNot open to customers yet. In limited testing. | NozzleNot listedNot in product pages or plan table.source ↗ |
| Keyword harvesting | 1stPageWith limitsHarvest lists in chat. Pushing to Amazon isn't open to customers yet. | NozzleNot listedNot in product pages or plan table.source ↗ |
| Operations and finance | ||
| Inventory and restock | 1stPageYesFBA, AWD, FBM and vendor stock, with send-to-FBA quantities. | NozzleNot listedNot in plan table. A services page mentions inventory tools.source ↗ |
| Profit and COGS | 1stPageYesSettlements, fees, ad spend and dated COGS by product. Seller accounts. | NozzleWith limitsCustomer profit and CAC. Unit economics dashboard on Scale, roadmap Q3 2026.source ↗ |
| Listing audit | 1stPageYesScores attributes and images, and AI drafts fixes. Seller and vendor. | NozzleNot listedNot in product pages or plan table.source ↗ |
| Send listing edits to Amazon | 1stPageYesApproved copy and attribute fixes through Amazon's Listings API. | NozzleNot listedNot in product pages or plan table.source ↗ |
| Alerts | 1stPageYesBuy Box, stock, fee and listing alerts to Slack, email or in-app. | NozzleNot listedNot in product pages or plan table.source ↗ |
| Reimbursements | 1stPageWith limitsAn alert estimates refunds after fee corrections. No claim filing. | NozzleNot listedReimbursements not in its plans.source ↗ |
| Security and teams | ||
| Single sign-on | 1stPageWith limitsMicrosoft Entra ID with optional enforcement. No SAML or Okta. | NozzleNot listedSSO not listed.source ↗ |
| SOC 2 report | 1stPageNoNo SOC 2 report. Security review by questionnaire and packet. | NozzleNot listedGDPR compliance claimed. SOC 2 not mentioned.source ↗ |
| Roles and permissions | 1stPageYesOwner, admin and member roles, scoped to accounts. | NozzleNot listedNot in product pages or plan table.source ↗ |
| Agencies and many accounts | 1stPageYesMany accounts in one workspace. No client portal or white-label. | NozzleYesAgency pricing by connected brands and their total annual sales.source ↗ |
| What it costs | ||
| Published pricing | 1stPageYes$150/mo and $999/mo published. Enterprise is private. | NozzleYesGrowth, Scale and Intelligence published. Intelligence+ and agency by quote.source ↗ |
| Free trial or plan | 1stPageYes20 days, no card, 3 channels, 700 AI credits. | NozzleWith limitsSite conflicts: 7-day dummy-data demo versus 14-day trial on pricing.source ↗ |
| How it charges | 1stPageYesFlat plans by channels and AI credits. Unlimited seats and ASINs. | NozzleYesSubscription tier by total annual sales. Auto-upgrade when limits exceeded.source ↗ |
Nozzle pricing
| Plan | Price | Terms |
|---|---|---|
| Growth ↗ | $399/month | Or $2,951 billed annually. Tier depends on total annual sales, and I couldn't find the thresholds. LTV and CAC 3-month preview. Purchase journey up to 3 orders |
| Scale ↗ | $699/month | Monthly, or $7,031 billed annually per page. Tier by total annual sales. Adds 24-month LTV and CAC. Purchase cadence and events analysis are marked coming soon and unit economics is marked Q3 2026. |
| Intelligence ↗ | $1,400/month | Monthly, or $15,200 billed annually per page. Adds DTC-to-Amazon overlap, unlimited purchase journey, dedicated customer success manager, early access |
| Intelligence+ ↗ | Get in touch | Adds custom AMC reporting, ads strategy consulting, monthly reviews, 1:1 account management |
| Additional marketplace add-on ↗ | $150/month per marketplace | Monthly only. Excluded from the annual discount. All plans |
| Growth add-ons ↗ | LTV & CAC extended $150/month. Purchase cadence $100/month. Events analysis $100/month | Monthly only. Growth plan |
| Agency & Aggregator ↗ | Quote | Based on number of brands connected and their total annual sales |
| Amazon Ad Management (managed service) ↗ | $2,350/month or 4% of ad sales. Set-up $335 first market, $200 each additional | Monthly. 2-month trial period. Monthly ad sales $0 to $200,000. Above that by quote |
1stPage is $150/mo or $999/mo, with private Enterprise pricing and 20 days free with no card.
Monthly is fine until it isn't
Nozzle's FAQ says data updates monthly, weekly for certain use cases. I think that's fine for cohorts because a 24-month curve doesn't change on a Tuesday. It won't help with a stockout or a campaign burning money today.
I couldn't find alerts, inventory, rank tracking, listing audits or SQP in its plan table. So I wouldn't read this as either/or. If you buy Nozzle I'd plan on something else for the day to day, and that's where we'd sit next to it. Just decide up front which tool owns which number, because I wouldn't expect AMC customers to tie exactly to Seller Central sales.
AMC packaged or hands on
Ours is the hands-on version. You get a template gallery, custom SQL and audience building in the app, and you can reach it through chat, MCP and the Platform API if you have AMC access. You need your own instance linked and someone who knows what to ask.
Nozzle goes the other way. The reports are built, it'll set up an instance for you, and custom AMC reporting is on Intelligence+, which is quote only. If no one on your team has opened AMC before, Nozzle is the easier start and I'll say that even though I'm writing this for 1stPage.
What I'd put in my quote
The numbers are published, which I like, and a few need a second look.
- Growth is $399/mo but LTV and CAC is a 3-month preview. The 24-month view comes with Scale at $699/mo, and Growth has an extended LTV and CAC add-on at $150/mo.
- Tiers go by total annual sales and you get upgraded automatically past a limit. I couldn't find the thresholds on the page, so get them in writing.
- Annual prices don't match the 15% saving it states. $2,951 on Growth is about 38% off and $15,200 on Intelligence is about 10% off, so confirm the real number.
- Each added marketplace is $150/mo, monthly only.
- The site disagrees with itself on trials. Pricing says 14 days free and the FAQ describes a 7-day demo on dummy data.
- Managed Ad Management is $2,350/mo or 4% of ad sales plus set-up, and that page still mentions a plan the pricing page no longer lists.
Ask who you're signing with
Optimizon bought Nozzle in 2023 and Smollan bought Optimizon in 2025. Nozzle's About page still names the Optimizon group and Optimizon's site says it's moving to Smollan Digital Commerce. That's fine by itself but the plan table still lists Q3 2026 features as upcoming and Q3 is over. Before an annual contract ask what shipped and who you're contracting with. We're $150/mo or $999/mo with 20 days free, so you can test the daily side while you ask.
Sources
Everything about Nozzle comes from its own public pages or pages from its owners and partners, read on November 1, 2026. Follow the row-level links for plan limits and availability.
1stPage makes one of the two products on this page, so read it knowing that. Prices and features change, and if something here is wrong or out of date tell us and we'll fix it. Nozzle and other product names belong to their owners, who aren't affiliated with 1stPage and didn't review this page.
← All 18 comparisons