Pick 1stPage if
- People on your team want pages to open and not prompts to write.
- You want digests and alerts in Slack or email without building the automation yourself.
- You want daily organic rank and US desktop works for you. I found SQP tables at DataDoe but no rank tracker.
- You have a lot of seats and not many channels.
Pick DataDoe if
- You have someone who builds and you want tables over MCP, REST and BigQuery.
- You want your AI changing things on Amazon, like bids, prices, A+ content and vendor PO acknowledgements. It's off until you turn it on.
- You have a ton of accounts and marketplaces. Connections are unlimited on the base plan.
- You need DSP tables or buyer data or SAML and SCIM.
An app or a data layer
The question I'd ask first is who's going to use this. DataDoe assumes you're already working in an AI client or building your own tools and it gives you the tables and the actions. If that's your team I think you'll like it.
We have MCP and an API too but most of what you pay for is the app. Your ops person opens restock and your ad person opens keyword opportunities and neither of them writes a prompt. If you're the only one who'd touch it and you live in Claude all day that's worth less to you.
Feature by feature
"With limits" means it's missing from some paid plans, costs extra, or only covers part of the job. "Not listed" means I couldn't find it on their public pages, which isn't the same as them not having it. The 1stPage column describes customer availability, not every feature in testing.
| Feature | 1stPage | DataDoe |
|---|---|---|
| Amazon data it connects to | ||
| Seller Central (3P) | 1stPageYesOrders, sales, traffic, inventory, listings and settlements from authorized accounts. | DataDoeYesPulls authorized Seller Central data into one schema.source ↗ |
| Vendor Central (1P) | 1stPageYesOrdered and shipped revenue, POs, sourcing share and vendor inventory. | DataDoeYesRetail Analytics, forecasts, purchase orders and invoices, per child ASIN.source ↗ |
| Amazon Ads | 1stPageYesSponsored Products, Brands and Display, including vendor campaigns. | DataDoeYesSponsored Ads plus Marketing Stream, in the same schema.source ↗ |
| Search Query Performance | 1stPageYesWeekly SQP funnel by query and ASIN. Vendors need a linked seller account. | DataDoeYesWeekly and monthly SQP per child ASIN, plus Brand Analytics search terms.source ↗ |
| Amazon Marketing Cloud | 1stPageYesTemplates, custom SQL and audiences. Needs your own AMC instance linked. | DataDoeWith limitsSet status to yes. Text: In beta for every organization. Templates, own SQL and audiences through MCP or REST.source ↗ |
| Amazon DSP | 1stPageNoNo DSP reporting. AMC only sees DSP if your instance has it. | DataDoeYesDSP performance tables, refreshed daily. No DSP buying listed.source ↗ |
| International marketplaces | 1stPageWith limitsNorth America and Europe. Ask us first for Asia-Pacific. | DataDoeYesEvery marketplace your connected accounts sell in.source ↗ |
| Channels beyond Amazon | 1stPageNoAmazon only. No Walmart, Shopify or TikTok Shop. | DataDoeWith limitsShopify, Walmart, eBay, TikTok Shop only as custom Enterprise builds.source ↗ |
| AI and getting data out | ||
| AI chat on your data | 1stPageYesWeb chat and Slack on your account data, metered by AI credits. | DataDoeWith limitsIn-app AI is described but the current chat offering is unclear. Your AI client is the main path.source ↗ |
| Claude or ChatGPT over MCP | 1stPageYesOAuth MCP for Claude and ChatGPT custom connectors. Some tools can write. | DataDoeYesHosted MCP server, OAuth for Claude and ChatGPT, included on the plan.source ↗ |
| API | 1stPageYesBearer-key Platform API, read-only by default, optional write scopes. | DataDoeYesREST API with key auth, included on the plan.source ↗ |
| Scheduled reports | 1stPageYesAI digests by email or Slack. 1 to 20 schedules by plan. | DataDoeYesRecurring file exports. Scheduled AI briefings need an automation tool.source ↗ |
| Warehouse export | 1stPageWith limitsS3 or Snowflake push on request. Self-serve through the Platform API. | DataDoeYesNative BigQuery tables, free to enable, tokens per query.source ↗ |
| Sales and market analytics | ||
| Sales and traffic by ASIN | 1stPageYesSales, traffic, conversion and Buy Box share by ASIN. | DataDoeYesSales and traffic per child ASIN for seller and vendor accounts.source ↗ |
| Same-day orders | 1stPageYesSeller orders import every 30 minutes, with today's sales in dashboards and chat. | DataDoeYesKey tables intraday through Marketing Stream and SP-API notifications.source ↗ |
| Buy Box tracking | 1stPageWith limitsBuy Box share by ASIN and won or lost alerts. No offer history yet. | DataDoeYesNear real-time offer and Buy Box change notifications.source ↗ |
| Organic rank tracking | 1stPageWith limitsDaily organic rank, US desktop only, up to 50 keywords per brand. | DataDoeNot listedDaily keyword rank tracker not listed. Weekly and monthly SQP tables are.source ↗ |
| Market share | 1stPageWith limitsYour share per search term from SQP. Needs Brand Analytics. | DataDoeWith limitsClick and conversion share from Brand Analytics. Market-share report not listed.source ↗ |
| Estimates on other sellers | 1stPageNoNo estimated sales or spend for other sellers' products. | DataDoeNot listedNo sales or spend estimates for other sellers listed.source ↗ |
| Sales forecast | 1stPageYesBaseline and stretch plans with goal tracking, seller and vendor. | DataDoeWith limitsStores Amazon vendor demand forecasts. Its own forecast or plan tool isn't listed.source ↗ |
| Research | ||
| Product research | 1stPageNoNo product research or niche finder. | DataDoeNot listedNo product or niche research tool listed.source ↗ |
| Keyword research | 1stPageWith limitsIdeas from your own SQP and ads data. No seed-keyword database. | DataDoeWith limitsMarketplace-wide Brand Analytics search terms. Separate keyword tool not listed.source ↗ |
| Advertising | ||
| Ads reporting | 1stPageYesSP, SB and SD by keyword, campaign and search term. | DataDoeYesCampaign and search term tables across SP, SB and SD.source ↗ |
| Change bids and budgets | 1stPageNoNot open to customers yet. In limited testing. | DataDoeYesAI agent changes bids, budgets, targets once Ads Actions are enabled.source ↗ |
| Automated ad rules | 1stPageNoNot open to customers yet. In limited testing. | DataDoeWith limitsAmazon budget and bid rules via Actions. Other automation is agent-built.source ↗ |
| Keyword harvesting | 1stPageWith limitsHarvest lists in chat. Pushing to Amazon isn't open to customers yet. | DataDoeWith limitsAgent can add targets and negatives. No built-in harvest feature listed.source ↗ |
| Operations and finance | ||
| Inventory and restock | 1stPageYesFBA, AWD, FBM and vendor stock, with send-to-FBA quantities. | DataDoeWith limitsFBA restock data for your AI. No built-in restock planner listed.source ↗ |
| Profit and COGS | 1stPageYesSettlements, fees, ad spend and dated COGS by product. Seller accounts. | DataDoeYesProfit by SKU and child ASIN with uploaded COGS.source ↗ |
| Listing audit | 1stPageYesScores attributes and images, and AI drafts fixes. Seller and vendor. | DataDoeNot listedValidation previews for edits. No catalog audit feature listed.source ↗ |
| Send listing edits to Amazon | 1stPageYesApproved copy and attribute fixes through Amazon's Listings API. | DataDoeYesListing, image, A+ and price updates through Actions, off by default.source ↗ |
| Alerts | 1stPageYesBuy Box, stock, fee and listing alerts to Slack, email or in-app. | DataDoeYesSet status to partial. Text: Webhooks on Amazon events. Slack or email needs your own automation.source ↗ |
| Reimbursements | 1stPageWith limitsAn alert estimates refunds after fee corrections. No claim filing. | DataDoeWith limitsReimbursement data table only. No claim filing listed.source ↗ |
| Security and teams | ||
| Single sign-on | 1stPageWith limitsMicrosoft Entra ID with optional enforcement. No SAML or Okta. | DataDoeWith limitsSAML SSO and SCIM on request for enterprise customers.source ↗ |
| SOC 2 report | 1stPageNoNo SOC 2 report. Security review by questionnaire and packet. | DataDoeNot listedCites Amazon PII audit and pen tests. No SOC 2 statement found.source ↗ |
| Roles and permissions | 1stPageYesOwner, admin and member roles, scoped to accounts. | DataDoeYesRoles, per-account access, and separate access per Action type.source ↗ |
| Agencies and many accounts | 1stPageYesMany accounts in one workspace. No client portal or white-label. | DataDoeYesUnlimited client connections via invitation links. Per-client write access.source ↗ |
| What it costs | ||
| Published pricing | 1stPageYes$150/mo and $999/mo published. Enterprise is private. | DataDoeYes$97/mo Base plan published, with add-on prices.source ↗ |
| Free trial or plan | 1stPageYes20 days, no card, 3 channels, 700 AI credits. | DataDoeYes14 days for new organizations.source ↗ |
| How it charges | 1stPageYesFlat plans by channels and AI credits. Unlimited seats and ASINs. | DataDoeYesFlat base plus metered AI tokens, data rows and seats.source ↗ |
DataDoe pricing
| Plan | Price | Terms |
|---|---|---|
| Base ↗ | $97/mo | Monthly. 14-day free trial. 2,000 AI tokens/mo (4,000 for first 3 months). 10,000,000 data rows. 1 seat. Unlimited Seller, Vendor and Ads connections |
| Add-on: data rows ↗ | +$49 per 10M rows | Monthly. Added automatically. Can be held down by switching tables off or trimming retention |
| Add-on: seats ↗ | +$29 per seat | Per month. Full access per seat |
| Add-on: extra AI tokens ↗ | $0.04 per token, or bundles $50 to $3,200 | Opt in. Default limit $0. Tokens pay for exports, Actions, BigQuery queries, webhooks and AMC queries |
| Add-on: buyer data ↗ | $49 setup, then $49/mo | Per month. Order-level buyer PII, by request |
| BigQuery ↗ | Free to enable | Tokens per query. 0.2 tokens per integrated data query or 0.5 per raw data query |
| Enterprise ↗ | Custom | Contract. Unlimited seats, SSO/SAML, EU residency, custom channels, per enterprise page |
1stPage is $150/mo or $999/mo, with private Enterprise pricing and 20 days free with no card.
The price math flips with your shape
DataDoe is $97 a month for one seat, 10 million data rows and 2,000 AI tokens, and connections are unlimited. Seats are $29 each and rows are $49 per extra 10 million and get added automatically. Tokens pay for exports, actions, BigQuery queries, webhooks and AMC.
Six people on one US account is $97 plus 5 seats, so $242 a month before rows and tokens, and we'd be $150 with 1,800 AI credits, which is about 92 questions a month across all six of you. Now take six accounts in five marketplaces, which is 30 channels for us, so we'd be $650 a month on Small Business with 20 extra channels at $25 each and DataDoe stays at $97 plus whatever rows and tokens you use. I can't price tokens for you. Watch them during the trial.
When the AI wants to change something
DataDoe's Actions go a long way. Your AI can change bids and budgets and negatives, reprice SKUs, edit listings and images, confirm shipments and acknowledge vendor POs. It's off by default and you grant access per action type. If you want an agent doing that work today DataDoe ships it and we mostly don't.
For most 1stPage customers the write path that's open is approved listing fixes, where someone with a dedicated permission signs off on the exact payload. Ad changes are in a limited rollout and I wouldn't buy us expecting them, but we do let our MCP set schedules and rank tracking so don't think of it as read-only.
Where the data differs
Both cover seller, vendor, ads and SQP so I'd look at the edges.
- DSP: DataDoe keeps performance tables refreshed daily and we have no DSP reporting.
- AMC: Theirs is in beta with templates, your own SQL and audiences through MCP or REST. Ours has all three in the app if you have a linked instance.
- Warehouse: DataDoe offers native BigQuery. Our self-serve route is pulling the Platform API.
- Forecast and rank: We have sales plans with goal tracking and daily rank. DataDoe stores Amazon's vendor demand forecasts and I didn't find its own plan tool.
Run them side by side
DataDoe gives you 14 days and we give you 20 with no card, so you can connect the same account to both at once. Ask each one a question you already know the answer to and check it against Seller Central. Then ask whoever on your team isn't technical to get an answer without your help. Did they?
If security review is part of how you buy, we don't have a SOC 2 report and our SSO is Microsoft Entra only. DataDoe cites Amazon's PII audit and pen tests and offers SAML and SCIM on request for enterprise. I found no SOC 2 statement from them either.
Sources
Everything about DataDoe comes from its own public pages or pages from its owners and partners, read on November 1, 2026. Follow the row-level links for plan limits and availability.
1stPage makes one of the two products on this page, so read it knowing that. Prices and features change, and if something here is wrong or out of date tell us and we'll fix it. DataDoe and other product names belong to their owners, who aren't affiliated with 1stPage and didn't review this page.
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