Pick 1stPage if
- You have Vendor Central accounts. We cover ordered and shipped revenue, POs and sourcing share, and I couldn't find Vendor Central on sellerboard's site or help center.
- You use AMC or want to. Templates, custom SQL and audience building are in the product.
- Your whole team needs in. We don't charge per seat or ASIN and sellerboard's top plan lists 4 additional users.
- You want listing attributes and images scored, with approved fixes sent to Amazon.
Pick sellerboard if
- You're watching every dollar and profit by product is the main job.
- You want bid changes on Amazon today, approved by you or on autopilot, with keyword harvesting and dayparting.
- You want a repricer with profit floors, review requests and lost-inventory cases on the same plan.
- You want Walmart and eBay profit in the same dashboard as Amazon.
It's a lot more than a profit dashboard
sellerboard gets filed under cheap profit tool and the cheap part is right. You get 100+ fee types and FIFO, batch and period COGS, and every plan also includes PPC automation, a repricer, inventory planning and reimbursement case finding. The repricer hit its changelog in September 2026 and keyword dayparting in October, so it's still moving. For $19 that's a ton.
We go wider on Amazon data and narrower on action. Seller Central, Vendor Central, Ads, SQP and AMC sit in one workspace with AI chat on top, and you shouldn't count on us to change bids or prices today. So I'd ask if you're short on automation or short on answers.
Feature by feature
"With limits" means it's missing from some paid plans, costs extra, or only covers part of the job. "Not listed" means I couldn't find it on their public pages, which isn't the same as them not having it. The 1stPage column describes customer availability, not every feature in testing.
| Feature | 1stPage | sellerboard |
|---|---|---|
| Amazon data it connects to | ||
| Seller Central (3P) | 1stPageYesOrders, sales, traffic, inventory, listings and settlements from authorized accounts. | sellerboardYesPulls FBA and FBM seller account data into a profit dashboard.source ↗ |
| Vendor Central (1P) | 1stPageYesOrdered and shipped revenue, POs, sourcing share and vendor inventory. | sellerboardNot listedVendor Central not mentioned on its site or help center.source ↗ |
| Amazon Ads | 1stPageYesSponsored Products, Brands and Display, including vendor campaigns. | sellerboardYesCampaign, ad group and keyword data. Profit shown per keyword.source ↗ |
| Search Query Performance | 1stPageYesWeekly SQP funnel by query and ASIN. Vendors need a linked seller account. | sellerboardYesSearch term funnel from Brand Analytics. Brand-registered sellers only.source ↗ |
| Amazon Marketing Cloud | 1stPageYesTemplates, custom SQL and audiences. Needs your own AMC instance linked. | sellerboardNot listedNo Amazon Marketing Cloud feature mentioned.source ↗ |
| Amazon DSP | 1stPageNoNo DSP reporting. AMC only sees DSP if your instance has it. | sellerboardNot listedNo Amazon DSP feature mentioned.source ↗ |
| International marketplaces | 1stPageWith limitsNorth America and Europe. Ask us first for Asia-Pacific. | sellerboardYesWorks with all Amazon marketplaces.source ↗ |
| Channels beyond Amazon | 1stPageNoAmazon only. No Walmart, Shopify or TikTok Shop. | sellerboardYesProfit tracking for Walmart, eBay and Shopify.source ↗ |
| AI and getting data out | ||
| AI chat on your data | 1stPageYesWeb chat and Slack on your account data, metered by AI credits. | sellerboardNot listedNo in-app AI chat mentioned. AI access runs through MCP.source ↗ |
| Claude or ChatGPT over MCP | 1stPageYesOAuth MCP for Claude and ChatGPT custom connectors. Some tools can write. | sellerboardYesRemote MCP connector for Claude and others. Read-only.source ↗ |
| API | 1stPageYesBearer-key Platform API, read-only by default, optional write scopes. | sellerboardNot listedPublic developer API not listed.source ↗ |
| Scheduled reports | 1stPageYesAI digests by email or Slack. 1 to 20 schedules by plan. | sellerboardYesAutomated reports by email or spreadsheet. 3 to 16 by plan.source ↗ |
| Warehouse export | 1stPageWith limitsS3 or Snowflake push on request. Self-serve through the Platform API. | sellerboardNot listedSpreadsheet export listed. Warehouse push not listed.source ↗ |
| Sales and market analytics | ||
| Sales and traffic by ASIN | 1stPageYesSales, traffic, conversion and Buy Box share by ASIN. | sellerboardYesProduct-level sales, impressions and conversion rate.source ↗ |
| Same-day orders | 1stPageYesSeller orders import every 30 minutes, with today's sales in dashboards and chat. | sellerboardYesReal-time profit dashboard, included on every plan.source ↗ |
| Buy Box tracking | 1stPageWith limitsBuy Box share by ASIN and won or lost alerts. No offer history yet. | sellerboardYesBuy Box loss alerts. 24-hour Buy Box share in Repricer.source ↗ |
| Organic rank tracking | 1stPageWith limitsDaily organic rank, US desktop only, up to 50 keywords per brand. | sellerboardNot listedRank tracker not on tool pages. One homepage testimonial mentions a keyword tracker.source ↗ |
| Market share | 1stPageWith limitsYour share per search term from SQP. Needs Brand Analytics. | sellerboardWith limitsKeyword-level share trends only, for brand-registered sellers.source ↗ |
| Estimates on other sellers | 1stPageNoNo estimated sales or spend for other sellers' products. | sellerboardWith limitsFree Chrome extension estimates sales from Best Seller Rank.source ↗ |
| Sales forecast | 1stPageYesBaseline and stretch plans with goal tracking, seller and vendor. | sellerboardWith limitsForecast serves inventory planning. No sales plan tool listed.source ↗ |
| Research | ||
| Product research | 1stPageNoNo product research or niche finder. | sellerboardWith limitsSourcing calculator extension and reseller scanning. Niche database not listed.source ↗ |
| Keyword research | 1stPageWith limitsIdeas from your own SQP and ads data. No seed-keyword database. | sellerboardYesKeyword and ASIN lookup from Brand Analytics, for brand-registered sellers.source ↗ |
| Advertising | ||
| Ads reporting | 1stPageYesSP, SB and SD by keyword, campaign and search term. | sellerboardYesPPC profit dashboard by campaign, ad group and keyword.source ↗ |
| Change bids and budgets | 1stPageNoNot open to customers yet. In limited testing. | sellerboardYesApplies bid changes on Amazon, manually approved or automatic.source ↗ |
| Automated ad rules | 1stPageNoNot open to customers yet. In limited testing. | sellerboardYesAutopilot bids and keywords. Dayparting for Sponsored Products keywords.source ↗ |
| Keyword harvesting | 1stPageWith limitsHarvest lists in chat. Pushing to Amazon isn't open to customers yet. | sellerboardYesAutomated keyword harvesting and negatives by click threshold.source ↗ |
| Operations and finance | ||
| Inventory and restock | 1stPageYesFBA, AWD, FBM and vendor stock, with send-to-FBA quantities. | sellerboardYesReorder planner, purchase orders, FBA shipments, AWD stock sync.source ↗ |
| Profit and COGS | 1stPageYesSettlements, fees, ad spend and dated COGS by product. Seller accounts. | sellerboardYesCore product. FIFO, batch and period COGS, 100+ fee types.source ↗ |
| Listing audit | 1stPageYesScores attributes and images, and AI drafts fixes. Seller and vendor. | sellerboardNot listedListing change alerts listed. Attribute or content audit not listed.source ↗ |
| Send listing edits to Amazon | 1stPageYesApproved copy and attribute fixes through Amazon's Listings API. | sellerboardWith limitsCreates offers in reseller flow and repricer sends prices. Content edits not listed.source ↗ |
| Alerts | 1stPageYesBuy Box, stock, fee and listing alerts to Slack, email or in-app. | sellerboardYesListing, Buy Box, fee, feedback and stock alerts by email.source ↗ |
| Reimbursements | 1stPageWith limitsAn alert estimates refunds after fee corrections. No claim filing. | sellerboardYesFinds lost-inventory cases. You request refunds through Seller Support.source ↗ |
| Security and teams | ||
| Single sign-on | 1stPageWith limitsMicrosoft Entra ID with optional enforcement. No SAML or Okta. | sellerboardNot listedSSO not mentioned. Authenticator 2FA is documented.source ↗ |
| SOC 2 report | 1stPageNoNo SOC 2 report. Security review by questionnaire and packet. | sellerboardNot listedNo SOC 2 statement found.source ↗ |
| Roles and permissions | 1stPageYesOwner, admin and member roles, scoped to accounts. | sellerboardWith limitsAccount, marketplace and product access rights on Enterprise plan only.source ↗ |
| Agencies and many accounts | 1stPageYesMany accounts in one workspace. No client portal or white-label. | sellerboardYesSingle agency profile, client switching, logo on dashboard.source ↗ |
| What it costs | ||
| Published pricing | 1stPageYes$150/mo and $999/mo published. Enterprise is private. | sellerboardYesFour tiers from $19 to $79 monthly, published.source ↗ |
| Free trial or plan | 1stPageYes20 days, no card, 3 channels, 700 AI credits. | sellerboardYesOne month free, no credit card.source ↗ |
| How it charges | 1stPageYesFlat plans by channels and AI credits. Unlimited seats and ASINs. | sellerboardYesFlat monthly tiers by orders, plus account, user and report limits.source ↗ |
sellerboard pricing
| Plan | Price | Terms |
|---|---|---|
| Standard ↗ | $19/mo or $15/mo annual | Monthly, or $179 billed annually. 3,000 orders/mo. 150 follow-up emails or review requests. 4 additional seller accounts. 1 additional user. 3 automated reports |
| Professional ↗ | $29/mo or $23/mo annual | Monthly, or $279 billed annually. 6,000 orders/mo. 6,000 follow-ups. 6 additional seller accounts. 2 additional users. 6 automated reports |
| Business ↗ | $39/mo or $31/mo annual | Monthly, or $369 billed annually. 15,000 orders/mo. 15,000 follow-ups. 8 additional seller accounts. 4 additional users. 8 automated reports |
| Enterprise ↗ | $79/mo or $63/mo annual | Monthly, or $759 billed annually. 50,000 orders/mo. 30,000 follow-ups. 16 additional seller accounts. 4 additional users. 16 automated reports. Adds access rights by account, marketplace and product |
| Need more? ↗ | No price shown | A Need more? column with no published limits, and sellerboard says it supports accounts with up to 30,000 products |
1stPage is $150/mo or $999/mo, with private Enterprise pricing and 20 days free with no card.
Do the math on $19 versus $150
sellerboard prices by orders: $19 for 3,000 a month, $29 for 6,000, $39 for 15,000 and $79 for 50,000, with annual billing about 20% lower. Under 50k orders any tier leaves you $71 to $131 a month ahead of our $150 plan.
Limits are where it bends. The top plan lists 4 additional users and 16 automated reports, the page says 30,000 products is the max, and access rights by marketplace or product only come on Enterprise. We charge on channels and AI credits with no limit on seats, accounts or ASINs. A 3-person team won't care. An agency with 40 accounts and a dozen account managers should ask about the Need more? option and the agency profile, because I couldn't find published limits for either.
Bids, repricing and refunds are theirs today
sellerboard applies bid changes on Amazon with manual approval or autopilot, harvests keywords, adds negatives by click threshold and shows you profit per keyword. Ad changes in 1stPage are not generally available. They're in limited testing, and today you can count on us for reporting.
Its repricer works from profit floors and I wouldn't buy 1stPage for repricing. It finds lost and damaged inventory cases, then you request the money through Seller Support, so you still do some of the work. Our alert only estimates refunds after FBA fee corrections.
What the extra money buys
Vendor accounts and AMC are the big two. After that it's depth on the read side.
- Rank tracking: we do daily organic rank, US desktop only, up to 50 keywords per brand. I couldn't find a keyword rank tracker in sellerboard's tool pages, though one homepage testimonial mentions a keyword tracker, so ask them.
- Listings: we score attributes and images and send approved fixes through Amazon's Listings API. sellerboard lists change alerts.
- Forecasting: we build baseline and stretch plans with goal tracking. Its forecast serves inventory planning.
- Alerts and digests: ours go to Slack as well as email. Its alert page describes email.
Both have MCP, so read the details
sellerboard has a remote MCP connector for Claude and others, and it's read-only. Its page doesn't say if that's limited by plan. If you only want to ask about profit, read-only is a comfort. Ours connects to Claude.ai and ChatGPT custom connectors over OAuth and some tools can write, like schedules on both and product costs on Claude. We also have chat in the app and in Slack, metered by AI credits. I couldn't find in-app chat on sellerboard.
Neither trial needs a card. You get a month from sellerboard and 20 days from us. If you're under 50k orders and you aren't a vendor, start with sellerboard and see what you still can't answer.
Sources
Everything about sellerboard comes from its own public pages or pages from its owners and partners, read on November 1, 2026. Follow the row-level links for plan limits and availability.
1stPage makes one of the two products on this page, so read it knowing that. Prices and features change, and if something here is wrong or out of date tell us and we'll fix it. sellerboard and other product names belong to their owners, who aren't affiliated with 1stPage and didn't review this page.
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