Pick 1stPage if
- You sell through Vendor Central and you want it next to your seller accounts. Helium 10's help center says it supports seller accounts only.
- You want to write your own SQL against AMC and you have a linked instance.
- You don't want to count seats. We charge for channels and AI credits and not for users or ASINs.
- You want Claude or ChatGPT on your data during a free trial before you pick a plan.
Pick Helium 10 if
- You're still figuring out what to sell. Black Box and Cerebro do that and 1stPage doesn't try.
- You want software changing bids and budgets today. Helium 10 Ads does that on Diamond and our ad changes are in a limited rollout you shouldn't count on.
- Walmart or TikTok Shop is part of your business.
- You want someone else filing reimbursement claims. The Managed Refund Service does that for a 15% or 10% fee.
Finding products or reading your accounts
I'd start with where your business is. Helium 10 sells to everyone from zero up and its plan bands run from under $100k a year to past $10M, and you get product ideas, keyword research, listing tools, ad management and profit tracking under one login.
1stPage has no product research tool and no Amazon-wide keyword database, so you can't type in a seed term and get volume on terms you never showed up for. What you get is your own authorized data, from sales by ASIN to SQP to AMC, with seller orders refreshed every 30 minutes and chat on top. If you're launching your first product this comparison is pretty short. Buy Helium 10.
Feature by feature
"With limits" means it's missing from some paid plans, costs extra, or only covers part of the job. "Not listed" means I couldn't find it on their public pages, which isn't the same as them not having it. The 1stPage column describes customer availability, not every feature in testing.
| Feature | 1stPage | Helium 10 |
|---|---|---|
| Amazon data it connects to | ||
| Seller Central (3P) | 1stPageYesOrders, sales, traffic, inventory, listings and settlements from authorized accounts. | Helium 10YesConnects Professional Seller Central accounts. Individual accounts unsupported.source ↗ |
| Vendor Central (1P) | 1stPageYesOrdered and shipped revenue, POs, sourcing share and vendor inventory. | Helium 10NoVendor accounts can appear linked, but only seller accounts are supported.source ↗ |
| Amazon Ads | 1stPageYesSponsored Products, Brands and Display, including vendor campaigns. | Helium 10With limitsAds accounts connect through Helium 10 Ads, available on Diamond and above.source ↗ |
| Search Query Performance | 1stPageYesWeekly SQP funnel by query and ASIN. Vendors need a linked seller account. | Helium 10With limitsSQP analyzer needs Diamond plus Brand Registry. ABA keyword data in research tools.source ↗ |
| Amazon Marketing Cloud | 1stPageYesTemplates, custom SQL and audiences. Needs your own AMC instance linked. | Helium 10With limitsPreset AMC views inside Ads reporting. Custom SQL querying not listed.source ↗ |
| Amazon DSP | 1stPageNoNo DSP reporting. AMC only sees DSP if your instance has it. | Helium 10Not listedI couldn't find a Helium 10 DSP tool. Pacvue, whose group it's part of, lists one.source ↗ |
| International marketplaces | 1stPageWith limitsNorth America and Europe. Ask us first for Asia-Pacific. | Helium 10YesClaims 24+ marketplaces. Tool coverage varies, MCP lists 13 Amazon markets.source ↗ |
| Channels beyond Amazon | 1stPageNoAmazon only. No Walmart, Shopify or TikTok Shop. | Helium 10YesWalmart and TikTok Shop tools and ad management alongside Amazon.source ↗ |
| AI and getting data out | ||
| AI chat on your data | 1stPageYesWeb chat and Slack on your account data, metered by AI credits. | Helium 10With limitsHelium Agent is read-only. Data agents require Diamond, free gets help-docs agent.source ↗ |
| Claude or ChatGPT over MCP | 1stPageYesOAuth MCP for Claude and ChatGPT custom connectors. Some tools can write. | Helium 10With limitsClaude, ChatGPT, Codex MCP on Diamond+. 1,000 calls monthly, top-ups extra.source ↗ |
| API | 1stPageYesBearer-key Platform API, read-only by default, optional write scopes. | Helium 10Not_listed. I couldn't find current API docs. An older enterprise post mentions APIs.source ↗ |
| Scheduled reports | 1stPageYesAI digests by email or Slack. 1 to 20 schedules by plan. | Helium 10Not listedNo scheduled report delivery found in help center or pricing page.source ↗ |
| Warehouse export | 1stPageWith limitsS3 or Snowflake push on request. Self-serve through the Platform API. | Helium 10Not listedNo S3, Snowflake or BigQuery export listed. Pacvue sells DaaS separately.source ↗ |
| Sales and market analytics | ||
| Sales and traffic by ASIN | 1stPageYesSales, traffic, conversion and Buy Box share by ASIN. | Helium 10YesProfits reports sales, margin and sessions at account and product level.source ↗ |
| Same-day orders | 1stPageYesSeller orders import every 30 minutes, with today's sales in dashboards and chat. | Helium 10Not listedSame-day order view not documented. MCP docs say data refreshes periodically.source ↗ |
| Buy Box tracking | 1stPageWith limitsBuy Box share by ASIN and won or lost alerts. No offer history yet. | Helium 10With limitsAlerts show Buy Box status for monitored ASINs only. Plan caps apply.source ↗ |
| Organic rank tracking | 1stPageWith limitsDaily organic rank, US desktop only, up to 50 keywords per brand. | Helium 10YesKeyword Tracker follows ranks over time. Keyword limits vary by plan.source ↗ |
| Market share | 1stPageWith limitsYour share per search term from SQP. Needs Brand Analytics. | Helium 10With limitsWith limits. Market Tracker covers 3 or 5 markets lifetime by plan, and Market Tracker 360 is an add-on from $650/mo.source ↗ |
| Estimates on other sellers | 1stPageNoNo estimated sales or spend for other sellers' products. | Helium 10YesSales estimates on others' products via Chrome Extension. Rival spend not listed.source ↗ |
| Sales forecast | 1stPageYesBaseline and stretch plans with goal tracking, seller and vendor. | Helium 10With limitsSKU-level sales forecast for restocking. No annual planning tool listed.source ↗ |
| Research | ||
| Product research | 1stPageNoNo product research or niche finder. | Helium 10YesBlack Box and Chrome Extension for product opportunity research.source ↗ |
| Keyword research | 1stPageWith limitsIdeas from your own SQP and ads data. No seed-keyword database. | Helium 10YesCerebro and Magnet: reverse ASIN and seed research. Platinum capped at 100 monthly.source ↗ |
| Advertising | ||
| Ads reporting | 1stPageYesSP, SB and SD by keyword, campaign and search term. | Helium 10With limitsFull ads reporting on Diamond and above, not on Platinum.source ↗ |
| Change bids and budgets | 1stPageNoNot open to customers yet. In limited testing. | Helium 10With limitsBid and budget changes on Diamond, in-app or MCP with approval.source ↗ |
| Automated ad rules | 1stPageNoNot open to customers yet. In limited testing. | Helium 10With limitsDiamond rules auto-apply bids, budgets, negatives. 2% managed-spend fee applies.source ↗ |
| Keyword harvesting | 1stPageWith limitsHarvest lists in chat. Pushing to Amazon isn't open to customers yet. | Helium 10With limitsAutomated Keyword Harvest rules on Diamond, inside Helium 10 Ads.source ↗ |
| Operations and finance | ||
| Inventory and restock | 1stPageYesFBA, AWD, FBM and vendor stock, with send-to-FBA quantities. | Helium 10YesRestock suggestions and purchase orders, up to 40 or 500 SKUs by plan.source ↗ |
| Profit and COGS | 1stPageYesSettlements, fees, ad spend and dated COGS by product. Seller accounts. | Helium 10YesProfits with COGS entry. Platinum limited, P&L reporting on Diamond.source ↗ |
| Listing audit | 1stPageYesScores attributes and images, and AI drafts fixes. Seller and vendor. | Helium 10YesListing Analyzer with monthly caps, plus Insights Dashboard audit report.source ↗ |
| Send listing edits to Amazon | 1stPageYesApproved copy and attribute fixes through Amazon's Listings API. | Helium 10YesListing Builder syncs title, bullets, description, search terms to Seller Central.source ↗ |
| Alerts | 1stPageYesBuy Box, stock, fee and listing alerts to Slack, email or in-app. | Helium 10YesAlerts monitor listings and Buy Box, on 5 or 200 products by plan.source ↗ |
| Reimbursements | 1stPageWith limitsAn alert estimates refunds after fee corrections. No claim filing. | Helium 10YesRefund Genie reports. Hands-free Managed Refund Service at 15% or 10% fee.source ↗ |
| Security and teams | ||
| Single sign-on | 1stPageWith limitsMicrosoft Entra ID with optional enforcement. No SAML or Okta. | Helium 10Not listedNo SSO or SAML sign-in found in Helium 10 materials.source ↗ |
| SOC 2 report | 1stPageNoNo SOC 2 report. Security review by questionnaire and packet. | Helium 10Not listedI couldn't find a Helium 10 SOC 2 report. Pacvue's gated trust center lists one, so ask.source ↗ |
| Roles and permissions | 1stPageYesOwner, admin and member roles, scoped to accounts. | Helium 10YesOwner chooses which tools each sub-user can see and use.source ↗ |
| Agencies and many accounts | 1stPageYesMany accounts in one workspace. No client portal or white-label. | Helium 10YesAccount switching, with 2 connected accounts on Platinum, 10 on Diamond and 15+ on Enterprise.source ↗ |
| What it costs | ||
| Published pricing | 1stPageYes$150/mo and $999/mo published. Enterprise is private. | Helium 10YesPublic prices for Platinum and Diamond. Enterprise shows a starting price.source ↗ |
| Free trial or plan | 1stPageYes20 days, no card, 3 channels, 700 AI credits. | Helium 10With limitsLimited free plan with lifetime use caps. No timed full trial listed.source ↗ |
| How it charges | 1stPageYesFlat plans by channels and AI credits. Unlimited seats and ASINs. | Helium 10YesFlat tiers plus 2% managed ad-spend fee and paid add-ons.source ↗ |
Helium 10 pricing
| Plan | Price | Terms |
|---|---|---|
| Free ↗ | $0 | Limited tool access. 1 user. Limited tool access, 1 user, limited Xray in the Chrome Extension and no premium agents. Link the row to the Which Helium 10 Plan article.. Premium agents excluded |
| Platinum ↗ | $99/mo, or $129/mo paid monthly | $99 billed yearly. $129 month to month. 1 user, 2 connected accounts, 100 keyword searches/mo, 20 ASINs, 40 SKUs inventory. No Helium Agent data agents, no Helium 10 Ads |
| Diamond ↗ | $279/mo, or $359/mo paid monthly | $279 billed yearly. $359 month to month. 2% fee on ad spend managed through Helium 10 Ads. 5 users, 10 connected accounts, 1,000 ASINs, 500 SKUs, MCP 1,000 calls/mo |
| Enterprise ↗ | From $1,499/mo | Billed annually. Book a demo. 10+ users, 15+ seller accounts, up to 5,000 ASINs, ad-spend plans $25K to $1M/mo |
| MCP top-up ↗ | $50 for 500 extra calls/mo | Pro-rated add-on on Diamond and above. |
| Market Tracker 360 ↗ | From $650/mo | Add-on. Category-level market intelligence |
1stPage is $150/mo or $999/mo, with private Enterprise pricing and 20 days free with no card.
The $99 plan isn't the one to compare
That $99 is real but it's yearly billing and Platinum leaves out Helium 10 Ads and the data agents. If you want those you're on Diamond at $279 a month paid yearly or $359 paid monthly, and Helium 10 also takes 2% of the ad spend you manage through its ads tool. Say you run $50k a month through it. That's another $1,000 a month.
Our Small Business plan is $150 a month for 10 channels and 1,800 AI credits, and for most customers that buys ads reporting and not ad management. Diamond's 10 connected accounts and our 10 channels aren't the same unit either because we count each account in each marketplace as a channel. Sell in 12 countries and you pay us $25 a month for each extra one.
Claude, ChatGPT and who can write
Helium 10 puts MCP on Diamond and up with 1,000 calls a month and sells 500 more for $50. Its MCP can change ads with your approval while Helium Agent inside the app stays read-only. Its own pages say 24 marketplaces in one place and 13 in another, so ask if you sell outside the big ones.
We include MCP and the Platform API from the trial up. Our connector isn't read-only either because it can set schedules and rank tracking, but it won't push ad changes. Our ad changes are in a limited rollout and you shouldn't count on them.
If you're a vendor or you live in AMC
Helium 10 says it only supports seller accounts and I take that at face value even though vendor accounts can look linked in its ads tools. 1stPage has reports for ordered and shipped revenue, POs and sourcing share. Don't buy us for vendor P&L though. Vendor finance is a pilot and our profit dashboards are seller-only.
AMC goes the same way. Helium 10 shows preset AMC views in ads reporting and I couldn't find custom querying on its public pages. We have templates, saved SQL and audience creation if you have a linked instance and your role allows it.
Running both
This doesn't have to be either/or. You could research in Helium 10 and report in 1stPage. That's two bills, so be honest about whether your team would open both. Our rank tracking is US desktop at 50 keywords per brand and we stop at send-in quantities, where Helium 10 will do purchase orders and send inventory to Amazon. So what are you actually trying to get done this quarter?
Sources
Everything about Helium 10 comes from its own public pages or pages from its owners and partners, read on November 1, 2026. Follow the row-level links for plan limits and availability.
1stPage makes one of the two products on this page, so read it knowing that. Prices and features change, and if something here is wrong or out of date tell us and we'll fix it. Helium 10 and other product names belong to their owners, who aren't affiliated with 1stPage and didn't review this page.
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