Pick 1stPage if
- You have vendor accounts. Data Dive lists three Amazon connections and Vendor Central isn't one of them.
- You need profit from settlements and COGS on live sales and not a pre-launch calculator.
- You need AMC or you want chat inside the app. I couldn't find either on Data Dive's pages.
Pick Data Dive if
- You're validating a niche and want a go or no-go with competitor estimates. We have no product research.
- You track a lot of keywords. Rank Radar goes from 25 to 12,000 keywords a day and Data Dive lists ten marketplaces and ours is 50 per brand on US desktop.
- You want listing copy built from competitor keyword data and published to Amazon.
- You want to send launch campaigns to Amazon right now.
Before you launch
Data Dive wins this part and it's not close because we don't play here at all. A Niche Dive scores the risk of a niche and pulls estimated revenue and units on competitors and then you get master keyword lists built from their ASINs. If this is the stage you're at you can stop reading.
One thing I'd ask them is where the estimates come from. A 2023 press release announced a data partnership with Jungle Scout and I couldn't find whether that's still current.
Feature by feature
"With limits" means it's missing from some paid plans, costs extra, or only covers part of the job. "Not listed" means I couldn't find it on their public pages, which isn't the same as them not having it. The 1stPage column describes customer availability, not every feature in testing.
| Feature | 1stPage | Data Dive |
|---|---|---|
| Amazon data it connects to | ||
| Seller Central (3P) | 1stPageYesOrders, sales, traffic, inventory, listings and settlements from authorized accounts. | Data DiveYesConnects Seller Central for catalog, orders, sales and inventory.source ↗ |
| Vendor Central (1P) | 1stPageYesOrdered and shipped revenue, POs, sourcing share and vendor inventory. | Data DiveNot listedListed connections are Seller, Ads and SIS. No Vendor Central.source ↗ |
| Amazon Ads | 1stPageYesSponsored Products, Brands and Display, including vendor campaigns. | Data DiveYesAds Account connection for campaigns and performance data.source ↗ |
| Search Query Performance | 1stPageYesWeekly SQP funnel by query and ASIN. Vendors need a linked seller account. | Data DiveYesSQP data combined with rank and PPC inside Rank Radar.source ↗ |
| Amazon Marketing Cloud | 1stPageYesTemplates, custom SQL and audiences. Needs your own AMC instance linked. | Data DiveNot listedNo Amazon Marketing Cloud feature mentioned.source ↗ |
| Amazon DSP | 1stPageNoNo DSP reporting. AMC only sees DSP if your instance has it. | Data DiveNot listedNo Amazon DSP feature mentioned.source ↗ |
| International marketplaces | 1stPageWith limitsNorth America and Europe. Ask us first for Asia-Pacific. | Data DiveYesTen marketplaces: US, CA, MX, JP, IN, UK, DE, FR, IT, ES.source ↗ |
| Channels beyond Amazon | 1stPageNoAmazon only. No Walmart, Shopify or TikTok Shop. | Data DiveNot listedOther marketplaces not listed.source ↗ |
| AI and getting data out | ||
| AI chat on your data | 1stPageYesWeb chat and Slack on your account data, metered by AI credits. | Data DiveNot listedAI Copywriter and Product Brief exist. No in-app chat listed.source ↗ |
| Claude or ChatGPT over MCP | 1stPageYesOAuth MCP for Claude and ChatGPT custom connectors. Some tools can write. | Data DiveWith limitsStandard and Enterprise only. In Claude directory. Read, optional write.source ↗ |
| API | 1stPageYesBearer-key Platform API, read-only by default, optional write scopes. | Data DiveWith limitsDocumented API on Standard and Enterprise only.source ↗ |
| Scheduled reports | 1stPageYesAI digests by email or Slack. 1 to 20 schedules by plan. | Data DiveNot listedOffer page mentions a daily rank email through your AI tool. Alerts push to Slack.source ↗ |
| Warehouse export | 1stPageWith limitsS3 or Snowflake push on request. Self-serve through the Platform API. | Data DiveNot listedCSV and Excel exports, plus API. No warehouse push listed.source ↗ |
| Sales and market analytics | ||
| Sales and traffic by ASIN | 1stPageYesSales, traffic, conversion and Buy Box share by ASIN. | Data DiveWith limitsPer-ASIN sales with organic and ads split. Traffic metrics not listed.source ↗ |
| Same-day orders | 1stPageYesSeller orders import every 30 minutes, with today's sales in dashboards and chat. | Data DiveNot listedNo same-day order view stated.source ↗ |
| Buy Box tracking | 1stPageWith limitsBuy Box share by ASIN and won or lost alerts. No offer history yet. | Data DiveWith limitsShows Buy Box holder in research dives. No own-ASIN tracking listed.source ↗ |
| Organic rank tracking | 1stPageWith limitsDaily organic rank, US desktop only, up to 50 keywords per brand. | Data DiveYesRank Radar: daily organic rank, 25 to 12,000 keywords by plan.source ↗ |
| Market share | 1stPageWith limitsYour share per search term from SQP. Needs Brand Analytics. | Data DiveWith limitsReports track market share percentage in a niche workflow.source ↗ |
| Estimates on other sellers | 1stPageNoNo estimated sales or spend for other sellers' products. | Data DiveYesEstimated revenue and units for competitor products in a niche.source ↗ |
| Sales forecast | 1stPageYesBaseline and stretch plans with goal tracking, seller and vendor. | Data DiveNot listedPre-launch budget and profit math. Sales forecast tool not listed.source ↗ |
| Research | ||
| Product research | 1stPageNoNo product research or niche finder. | Data DiveYesCore product: Niche Dives, scorecard, go/no-go validation.source ↗ |
| Keyword research | 1stPageWith limitsIdeas from your own SQP and ads data. No seed-keyword database. | Data DiveYesMaster keyword lists, roots, outlier keywords from competitor ASINs.source ↗ |
| Advertising | ||
| Ads reporting | 1stPageYesSP, SB and SD by keyword, campaign and search term. | Data DiveWith limitsSponsored Products metrics by tracked keyword and campaign. Other ad types not listed.source ↗ |
| Change bids and budgets | 1stPageNoNot open to customers yet. In limited testing. | Data DiveWith limitsCreates campaigns with bids and negates keywords. Ongoing bid management unlisted.source ↗ |
| Automated ad rules | 1stPageNoNot open to customers yet. In limited testing. | Data DiveNot listedNot listed. About page calls AI PPC the next chapter.source ↗ |
| Keyword harvesting | 1stPageWith limitsHarvest lists in chat. Pushing to Amazon isn't open to customers yet. | Data DiveWith limitsBlind Spend finds terms to track or negate. Harvest rules not listed.source ↗ |
| Operations and finance | ||
| Inventory and restock | 1stPageYesFBA, AWD, FBM and vendor stock, with send-to-FBA quantities. | Data DiveWith limitsBeta view of stock, inbound, days of stock. No restock planner listed.source ↗ |
| Profit and COGS | 1stPageYesSettlements, fees, ad spend and dated COGS by product. Seller accounts. | Data DiveWith limitsPROFITS is a pre-launch calculator, not live profit accounting.source ↗ |
| Listing audit | 1stPageYesScores attributes and images, and AI drafts fixes. Seller and vendor. | Data DiveYesRanking Juice score, competitor comparison, listing validation.source ↗ |
| Send listing edits to Amazon | 1stPageYesApproved copy and attribute fixes through Amazon's Listings API. | Data DiveYesListing Publisher sends updated listings to Amazon.source ↗ |
| Alerts | 1stPageYesBuy Box, stock, fee and listing alerts to Slack, email or in-app. | Data DiveYesIndexing, blind spend and competitor price alerts. Slack webhooks.source ↗ |
| Reimbursements | 1stPageWith limitsAn alert estimates refunds after fee corrections. No claim filing. | Data DiveNot listedNo reimbursement feature mentioned.source ↗ |
| Security and teams | ||
| Single sign-on | 1stPageWith limitsMicrosoft Entra ID with optional enforcement. No SAML or Okta. | Data DiveNot listedNo SSO statement found.source ↗ |
| SOC 2 report | 1stPageNoNo SOC 2 report. Security review by questionnaire and packet. | Data DiveNot listedNo SOC 2 statement found.source ↗ |
| Roles and permissions | 1stPageYesOwner, admin and member roles, scoped to accounts. | Data DiveYesSet status to partial. Text: Niche access levels and team roles. Starter has one seat, audit logs are Enterprise.source ↗ |
| Agencies and many accounts | 1stPageYesMany accounts in one workspace. No client portal or white-label. | Data DiveWith limitsUp to 200 Seller Central accounts on Enterprise. No overlapping marketplaces.source ↗ |
| What it costs | ||
| Published pricing | 1stPageYes$150/mo and $999/mo published. Enterprise is private. | Data DiveYesThree published tiers, $39 to $490 monthly.source ↗ |
| Free trial or plan | 1stPageYes20 days, no card, 3 channels, 700 AI credits. | Data DiveYes14-day free trial per offer page. Some offers exclude it.source ↗ |
| How it charges | 1stPageYesFlat plans by channels and AI credits. Unlimited seats and ASINs. | Data DiveYesTiers with usage quotas. Sliders adjust Dive ASINs, keywords, AI use.source ↗ |
Data Dive pricing
| Plan | Price | Terms |
|---|---|---|
| Starter ↗ | $39/mo or $32/mo annual | Monthly or billed yearly. 100 Dive ASINs. 25 Rank Radar keywords. 10 AI Copywriter tasks. 3 AI Product Brief competitors on monthly billing or 10 on annual. Main seat only. 1 Seller Central account. No API or MCP |
| Standard ↗ | $149/mo or $124/mo annual | Monthly or billed yearly. 1,000 Dive ASINs. 1,000 Rank Radar keywords. 50 AI Copywriter tasks. 7 AI Product Brief competitors on the monthly card (20 on the annual card). 10 members. Up to 10 Seller Central accounts. API and MCP |
| Enterprise ↗ | $490/mo or $408/mo annual | Monthly or billed yearly. 4,000 Dive ASINs. 12,000 Rank Radar keywords. 250 AI Copywriter tasks. 75 AI Product Brief competitors. 100,000 members. Up to 200 Seller Central accounts. Audit logs. API and MCP |
| Data Dive + Seller Systems bundle ↗ | Standard $98/mo or Enterprise $375/mo | With the Seller Systems mastermind. Its own fee not shown on this page. 33% off Data Dive plus mastermind course and weekly calls |
1stPage is $150/mo or $999/mo, with private Enterprise pricing and 20 days free with no card.
Launch week
AI Copywriter and Listing Publisher write the listing and send it to Amazon. PPC Campaigns creates launch campaigns with bids and you can negate keywords from Blind Spend. I didn't find ongoing bid management or ad rules and its about page talks about AI PPC as something coming, so check what you get once you're past launch.
We're not your launch tool. Ad changes in 1stPage are in a limited rollout and for most customers ads are read only. Our listing flow scores catalog attributes and images, drafts fixes and sends them after approval. That's cleanup on what you already sell and it won't build copy from a competitor set.
Once you have sales
This is where I think 1stPage earns it. You get product profit from settlements and dated COGS on seller accounts and restock across FBA, AWD and FBM with send-in quantities, plus baseline and stretch sales plans and seller orders every 30 minutes. Data Dive's PROFITS is a pre-launch calculator and its inventory tab is in beta.
It does have things we don't though. It tracks competitor price drops and promotions and it automates review requests.
SQP is where they overlap
Rank Radar puts SQP next to rank and PPC for each keyword you track. Keyword Opportunities in 1stPage joins your SQP funnel to ad coverage and spend per query and our rank recommendations come from your own data. So Data Dive's keyword list can include terms from competitors you've never appeared on and ours can't. If you already have a lot of SQP history and want to know where you're wasting spend I'd run that same question through both.
Compare at $149, not $39
Starter at $39 has one seat and one Seller Central account and no API or MCP. Standard at $149 a month or $124 on annual billing adds both with 10 members and up to 10 Seller Central accounts with no overlapping marketplaces. So the honest comparison is against our $150, and our MCP and API are included on the trial too.
Data Dive's MCP is in the Claude directory and with optional write access it can start a Niche Dive or set up tracking after you confirm. Ours connects as a custom connector over OAuth. Enterprise at $490 gets you up to 200 Seller Central accounts with no overlapping marketplaces. Data Dive advertises a 14-day trial on an offer page and some offers exclude it, so check before you pay.
Sources
Everything about Data Dive comes from its own public pages or pages from its owners and partners, read on November 1, 2026. Follow the row-level links for plan limits and availability.
- Homepage
- Pricing
- MCP guide
- Claude directory announcement
- API post
- MCP server repo
- API and MCP help
- Connecting Amazon help
- PPC and SQP in Rank Radar
- PPC Campaigns help
- Listing Publisher help
- Rank Radar help
- PROFITS help
- Product Catalog help
- Product Catalog post
- Blind Spend help
- Usage quotas help
- Start a Dive help
- Webhook alerts post
- Inventory beta post
- About
- Terms
- Jungle Scout partnership release
- 14-day trial offer
1stPage makes one of the two products on this page, so read it knowing that. Prices and features change, and if something here is wrong or out of date tell us and we'll fix it. Data Dive and other product names belong to their owners, who aren't affiliated with 1stPage and didn't review this page.
← All 18 comparisons