Pick 1stPage if
- Your questions are about your own business, like which ASIN lost sales or what to send to FBA.
- You have a vendor account. I couldn't find a vendor connection on SmartScout's public pages, only 1P vs 3P as a market estimate.
- You need profit built from settlements and COGS. SmartScout's calculators take COGS and freight inputs but I found no account profit reporting.
Pick SmartScout if
- You source wholesale or arbitrage or you're buying a business and need seller lists.
- You're an agency hunting for clients. We help you run accounts you've already won and we won't find you new ones.
- You want product-level sales estimates from $29 a month on annual billing. Brand data starts on Essentials.
- You track a ton of keywords. Rank Maker has unlimited tracking from Essentials and ours stops at 50 per brand on US desktop.
Which question are you asking?
The fastest way I know to sort this out is to write down the last few things you wanted answered and see which tool could have answered them.
- How big is this subcategory and who owns it? SmartScout, with 40,000+ subcategories and estimated brand share. Subcategory data starts on Business.
- Who's winning the Buy Box on a product I don't sell? SmartScout. We report Buy Box share and won and lost alerts on your own ASINs.
- Did my traffic drop or my conversion? 1stPage, from your sales and traffic reports.
- Which searches am I losing and am I spending on them? 1stPage. Keyword Opportunities joins your SQP data to ad coverage and spend per query.
- Is there room for a new product here? SmartScout has Niche Finder and a products database. We don't do product research.
Feature by feature
"With limits" means it's missing from some paid plans, costs extra, or only covers part of the job. "Not listed" means I couldn't find it on their public pages, which isn't the same as them not having it. The 1stPage column describes customer availability, not every feature in testing.
| Feature | 1stPage | SmartScout |
|---|---|---|
| Amazon data it connects to | ||
| Seller Central (3P) | 1stPageYesOrders, sales, traffic, inventory, listings and settlements from authorized accounts. | SmartScoutWith limitsSeller Central connects in settings. I couldn't find what it reports on your account.source ↗ |
| Vendor Central (1P) | 1stPageYesOrdered and shipped revenue, POs, sourcing share and vendor inventory. | SmartScoutNot listedNo Vendor Central connection listed. 1P vs 3P shown as market estimates.source ↗ |
| Amazon Ads | 1stPageYesSponsored Products, Brands and Display, including vendor campaigns. | SmartScoutWith limitsAds account connects for campaign building and ad metrics per keyword in Rank Maker.source ↗ |
| Search Query Performance | 1stPageYesWeekly SQP funnel by query and ASIN. Vendors need a linked seller account. | SmartScoutWith limitsHistorical SQP analysis from Essentials up, for your brands.source ↗ |
| Amazon Marketing Cloud | 1stPageYesTemplates, custom SQL and audiences. Needs your own AMC instance linked. | SmartScoutNot listedNo Amazon Marketing Cloud feature found.source ↗ |
| Amazon DSP | 1stPageNoNo DSP reporting. AMC only sees DSP if your instance has it. | SmartScoutNot listedNo DSP data or management found.source ↗ |
| International marketplaces | 1stPageWith limitsNorth America and Europe. Ask us first for Asia-Pacific. | SmartScoutYes12 Amazon marketplaces: North America, Europe, Japan, India, Australia, UAE.source ↗ |
| Channels beyond Amazon | 1stPageNoAmazon only. No Walmart, Shopify or TikTok Shop. | SmartScoutWith limitsTikTok Shop market data for research. No other channels listed.source ↗ |
| AI and getting data out | ||
| AI chat on your data | 1stPageYesWeb chat and Slack on your account data, metered by AI credits. | SmartScoutWith limitsAnalyst and Chat are add-ons you talk to sales about.source ↗ |
| Claude or ChatGPT over MCP | 1stPageYesOAuth MCP for Claude and ChatGPT custom connectors. Some tools can write. | SmartScoutWith limitsRead-only MCP: 1,000-credit snapshot on Business, full access on Enterprise.source ↗ |
| API | 1stPageYesBearer-key Platform API, read-only by default, optional write scopes. | SmartScoutWith limitsDocumented REST API. Enterprise add-on with team-issued keys.source ↗ |
| Scheduled reports | 1stPageYesAI digests by email or Slack. 1 to 20 schedules by plan. | SmartScoutNot listedPlan table lists Deliveries, and I couldn't find what that covers.source ↗ |
| Warehouse export | 1stPageWith limitsS3 or Snowflake push on request. Self-serve through the Platform API. | SmartScoutWith limitsData Lake add-on: Snowflake native share of market data only.source ↗ |
| Sales and market analytics | ||
| Sales and traffic by ASIN | 1stPageYesSales, traffic, conversion and Buy Box share by ASIN. | SmartScoutWith limitsEstimated revenue and rank by ASIN, not authorized sales-and-traffic reports.source ↗ |
| Same-day orders | 1stPageYesSeller orders import every 30 minutes, with today's sales in dashboards and chat. | SmartScoutNot listedNo same-day order view found.source ↗ |
| Buy Box tracking | 1stPageWith limitsBuy Box share by ASIN and won or lost alerts. No offer history yet. | SmartScoutWith limitsHistorical Buy Box winners via Scope. Buy Box Map capped by plan.source ↗ |
| Organic rank tracking | 1stPageWith limitsDaily organic rank, US desktop only, up to 50 keywords per brand. | SmartScoutWith limitsUnlimited keyword tracking from Essentials up, inside Rank Maker.source ↗ |
| Market share | 1stPageWith limitsYour share per search term from SQP. Needs Brand Analytics. | SmartScoutWith limitsEstimated brand share by subcategory. Subcategory data unlocks at Business.source ↗ |
| Estimates on other sellers | 1stPageNoNo estimated sales or spend for other sellers' products. | SmartScoutYesRevenue estimates for any brand or seller. Ad spend via Ad Spy add-on.source ↗ |
| Sales forecast | 1stPageYesBaseline and stretch plans with goal tracking, seller and vendor. | SmartScoutNot listedNo sales forecast feature found.source ↗ |
| Research | ||
| Product research | 1stPageNoNo product research or niche finder. | SmartScoutYesProducts database, Niche Finder, subcategory browser and Chrome extension.source ↗ |
| Keyword research | 1stPageWith limitsIdeas from your own SQP and ads data. No seed-keyword database. | SmartScoutYesReverse ASIN, search terms database and Rank Maker.source ↗ |
| Advertising | ||
| Ads reporting | 1stPageYesSP, SB and SD by keyword, campaign and search term. | SmartScoutWith limitsYour ad metrics per keyword in Rank Maker, and rivals' estimated ads through Ad Spy on Enterprise.source ↗ |
| Change bids and budgets | 1stPageNoNot open to customers yet. In limited testing. | SmartScoutWith limitsRank Maker builds campaigns. Bid or budget edits not listed.source ↗ |
| Automated ad rules | 1stPageNoNot open to customers yet. In limited testing. | SmartScoutNot listedNo ad rules or automated bidding found.source ↗ |
| Keyword harvesting | 1stPageWith limitsHarvest lists in chat. Pushing to Amazon isn't open to customers yet. | SmartScoutNot listedNo search-term harvesting from your campaigns found.source ↗ |
| Operations and finance | ||
| Inventory and restock | 1stPageYesFBA, AWD, FBM and vendor stock, with send-to-FBA quantities. | SmartScoutNot listedFee calculators and competitor stock views. No restock planning tool found.source ↗ |
| Profit and COGS | 1stPageYesSettlements, fees, ad spend and dated COGS by product. Seller accounts. | SmartScoutWith limitsCalculators take COGS and freight inputs. No account profit reporting listed.source ↗ |
| Listing audit | 1stPageYesScores attributes and images, and AI drafts fixes. Seller and vendor. | SmartScoutYesAI Scorecard audits 15 content dimensions, 1 to 60 a month by plan.source ↗ |
| Send listing edits to Amazon | 1stPageYesApproved copy and attribute fixes through Amazon's Listings API. | SmartScoutNot listedAI Listing Architect generates copy. Sending to Amazon not listed.source ↗ |
| Alerts | 1stPageYesBuy Box, stock, fee and listing alerts to Slack, email or in-app. | SmartScoutWith limitsCustom Dashboards + Alerts listed on Enterprise only.source ↗ |
| Reimbursements | 1stPageWith limitsAn alert estimates refunds after fee corrections. No claim filing. | SmartScoutNot listedNo reimbursement tool found.source ↗ |
| Security and teams | ||
| Single sign-on | 1stPageWith limitsMicrosoft Entra ID with optional enforcement. No SAML or Okta. | SmartScoutNot listedNo SSO or SAML found. Plan table lists SMS verification.source ↗ |
| SOC 2 report | 1stPageNoNo SOC 2 report. Security review by questionnaire and packet. | SmartScoutNot listedNo SOC 2 or security page found.source ↗ |
| Roles and permissions | 1stPageYesOwner, admin and member roles, scoped to accounts. | SmartScoutWith limitsAdmin invites and deletes users. Per-feature permissions not listed.source ↗ |
| Agencies and many accounts | 1stPageYesMany accounts in one workspace. No client portal or white-label. | SmartScoutNot listedAgency prospecting marketed. Managing multiple client accounts not listed.source ↗ |
| What it costs | ||
| Published pricing | 1stPageYes$150/mo and $999/mo published. Enterprise is private. | SmartScoutYesBasic, Essentials and Business are public and Enterprise is custom.source ↗ |
| Free trial or plan | 1stPageYes20 days, no card, 3 channels, 700 AI credits. | SmartScoutNoOwn comparison table says none. 7-day money-back guarantee instead.source ↗ |
| How it charges | 1stPageYesFlat plans by channels and AI credits. Unlimited seats and ASINs. | SmartScoutYesFlat tiers, $49 per extra user, sales-quoted add-ons, 1 user included.source ↗ |
SmartScout pricing
| Plan | Price | Terms |
|---|---|---|
| Basic ↗ | $29/mo annual, or $49/mo monthly | Billed yearly or monthly. 1 user 1 user, product-level data, 5,000 ASINs/mo price list scanner, 100 review requests, 3 Buy Box Map uses |
| Essentials ↗ | $99/mo annual, or $119/mo monthly | Annual or monthly. 1 user, adds brand and keyword data, unlimited keyword tracking, historical SQP |
| Business ↗ | $239/mo annual, or $299/mo monthly | Annual or monthly. 1 user, adds seller and subcategory data, Snapshot MCP with 1,000 credits/mo |
| Enterprise ↗ | Custom | Schedule a demo. Historical data, Ad Spy, Share of Voice, Full Access MCP, dashboards and alerts. API and Data Lake as add-ons |
| Additional user ↗ | $49 | Per user, on Basic, Essentials, Business. I couldn't find if the $49 is monthly or annual. |
1stPage is $150/mo or $999/mo, with private Enterprise pricing and 20 days free with no card.
Modeled numbers have a job
SmartScout says its ad figures are modeled estimates and not billing records and I respect that they say so. I think estimates are great for ranking a list of 200 brands. They won't tell you what happened to one of your ASINs last Tuesday.
You can connect Seller Central and Amazon Ads to SmartScout too. That gets you historical SQP from Essentials up, review requests and campaigns built from keyword data in Rank Maker, and ad metrics per keyword in Rank Maker, and I couldn't find what it does past that for reporting on your own account so I'd ask before you assume it replaces your reporting. Get it in writing.
The entry price and what it buys
SmartScout starts way below us at $29 a month on annual billing or $49 monthly, but Basic is product-level data. Brand and keyword data start on Essentials at $99 and seller and subcategory data on Business at $239, each with one user. Go by the pricing page because SmartScout's own comparison page shows older numbers, and you should know I couldn't find a free trial on the pricing page and what it shows is a 7-day money-back guarantee.
Extra users are $49 each. So five people on Business is $435 a month on annual billing or $495 paid monthly, if that $49 is monthly, and the page doesn't say. We're $150 for 10 channels with as many users as you want and 20 days free.
AI on which data?
SmartScout's MCP is read-only with a Snapshot version at 1,000 credits a month on Business and Full Access on Enterprise. Its MCP page says Enterprise only so confirm that before you buy Business for it. Chat and Analyst are add-ons you talk to sales about and API keys come from their team and the Data Lake is a Snowflake share of market data, so you'll be on a call to get any of those.
We include our chat and connector from the trial and they run on your accounts. Ask ours for a competitor's revenue and it can't tell you. That data isn't there.
Things they track that we don't
SmartScout has TikTok Shop market data and covers 12 Amazon marketplaces including Japan and Australia. Ask us to confirm those two before you buy. It also tracks your visibility in ChatGPT and nothing on our features page does that. Is that on your list this year?
Sources
Everything about SmartScout comes from its own public pages or pages from its owners and partners, read on November 1, 2026. Follow the row-level links for plan limits and availability.
1stPage makes one of the two products on this page, so read it knowing that. Prices and features change, and if something here is wrong or out of date tell us and we'll fix it. SmartScout and other product names belong to their owners, who aren't affiliated with 1stPage and didn't review this page.
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