1stPage vs Skai

Start with the price sheet

Skai does something I respect. They just tell you. Standard is $114k a year for advertisers spending up to $4M. Advanced is $276k up to $10M and Enterprise is $504k up to $20M and Enterprise Premier is $756k up to $35M. Past that you call them.

Run the math at the top of each tier and you land somewhere between 2.2% and 2.9% of ad spend. They also let you review the commitment after three months and I'd want that on a contract this size. Smaller programs get sent to resellers and I couldn't find those prices.

We're $150 or $999 a month and that doesn't move with your ad spend. I wouldn't read too much into the gap though since Skai runs ads and we only report on them for nearly every customer.

Search and social are why you'd buy Skai

Amazon is one publisher out of 300+ on Skai's omnichannel page. That count changes by page and tier and Standard says 120+, so ask what your tier covers. If the same people run retail media and paid search and paid social then Skai makes sense and we don't compete with that at all.

It's no slouch on Amazon either. You get daily bid and budget changes and keyword harvesting and rules across campaigns and keywords, plus DSP campaign management in North America and five European countries and AMC reports with custom queries. Incrementality testing shows up on Enterprise Premier.

Two connectors and one wrinkle

Skai has two MCP stories and I'd bet people mix them up. Datahub's is read-only and feeds your warehouse and BI tools and agents. Agent Connect is the one that can act, with bid and budget and status changes from ChatGPT, Claude, Gemini, Cursor or VS Code.

Here's the wrinkle. Its FAQ talks about previewing changes before they apply and its feature list says preview and approval controls are coming soon. I'd make them show you what's live before an agent goes near a big budget.

Our connector reads your ad data but can't change your ads. Some tools write things like schedules, and product costs on Claude, and our ad changes are in limited testing, away from the connector.

What we cover on Amazon

Skai lists Brand Analytics as an integration and I couldn't find SQP named on its pages. We pull the weekly SQP funnel by query and ASIN and join it to your ad coverage and spend, so you can see what you're paying for and what you're missing. Vendors need a linked seller account for this one.

Seller orders come in every 30 minutes and restock covers FBA, AWD and FBM. Profit runs from settlements and fees and ad spend and dated COGS on seller accounts. Listing fixes go to Amazon after someone with write permission approves them.

Skai's listing work runs through a partner called Detail Page and its revenue recovery runs through Carbon6. I couldn't tell if those cost extra. Ask on the first call.

Security and services

Skai wins this one and it isn't close. SOC 2 report under NDA, ISO 27001:2022 and SAML 2.0. We have no SOC 2 report today and Microsoft Entra ID is our only SSO and security review runs on a questionnaire and packet. Skai also sells advisory work and forward deployed engineers and we don't have an equivalent.

You'll see the name Kenshoo on Skai's legal pages and developer docs. Same company. If you have a procurement checklist I'd start there since it might make this call for you.